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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Exit-intent campaigns are designed to capture potential customers who are about to leave a site by presenting last-minute offers that encourage purchases.

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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Social media.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

By thoroughly researching your target market and competition, you can anticipate challenges and develop contingency plans. Faster Time to Market: A GTM strategy streamlines your launch process by providing a clear timeline and roadmap. It’s the reason why customers should choose you over your competitors.