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This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Go native.
It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. So when you set out to personalize a product, make sure it’s appropriately customized to reach the right segment of your audience, but isn’t restrictive, either. Source: ShareaCoke.com. The Example.
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