2013 Customer Marketing Thought Leadership 
Marketing Insider Group
DECEMBER 4, 2012
So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Do you Agree?
Adobe Experience Cloud Blog
JUNE 19, 2017
A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. So don’t let customers’ issues eat into your bottom line: solve them swiftly and reap the benefits. 3) Listening to Customers: It’s Important at Every Touchpoint.
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Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That means that there’s a huge opportunity to increase relevancy for marketers. What do you think?
Adobe Experience Cloud Blog
OCTOBER 1, 2013
For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Go native.
Adobe Experience Cloud Blog
JUNE 24, 2013
NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. It enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs that build relationships with prospects and customers. Marketing management capabilities.
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