Remove 2013 Remove Customer Marketing Remove Traditional Marketing
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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. Marketing management capabilities.

Fashion 134
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It’s Time to Focus on Retaining Customers

OnDemand CMO

You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention.