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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5

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16 Essential Tools for Digital Marketers in SMEs

Duct Tape Marketing

16 Essential Tools for Digital Marketers in SMEs written by Guest Post read more at Duct Tape Marketing. Like any good craftsman, a digital marketer needs tools to perform to the best of his abilities each day. Through the years working in marketing, I’ve tried and tested a lot of tools. Yoast (Free).

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Therefore, marketers should ensure that their urgency messages are genuine and transparent. Several tools can enhance the impact of FOMO in digital marketing.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. If you’ve been in digital marketing for any length of time, you’ve been to this rodeo before. These services have been around for years.

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This day in search marketing history: January 8

Search Engine Land

Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. by Andy Atkins-Krüger.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky.

Price 52