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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big Now. Wait, hold on a second. What exactly is it again?

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Content Marketing Trend: “Micro-Content”

Marketing Insider Group

Gary Vaynerchuk is a digital marketing legend. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. By NewsCred contributor, Kylie Jane Wakefield.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. If you’ve been in digital marketing for any length of time, you’ve been to this rodeo before. Write high-quality emails and promotions.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns.

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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.