Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. If you’ve been in digital marketing for any length of time, you’ve been to this rodeo before. Many site owners felt misled.

Email Marketing 125

Email Marketing SEO Promotion Price 125

Hubspot Marketing

APRIL 23, 2020

To enhance current SEO rankings for important keywords. Here are some tips for designing your new website with search engine optimization (SEO) in mind: Document your most search-valued pages. Once you determine the keyword(s), use on-page SEO best practices to optimize your website pages. To reduce bounce rate.

SEO 145

SEO Inbound Marketing Analytics Management 145

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? Google Q4 2013 Earnings Report $16.86 of desktop, 17.3%

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Marketing Insider Group

JANUARY 6, 2020

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Forward Marketing Summit Sydney. Social Media Marketing World. Digitalsummit.com.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Spiralytics

AUGUST 22, 2024

With this competitive environment, robust SEO practices are more critical than ever. Professional SEO services not only enhance your organic search rankings but also complement other efforts such as search advertising, ensuring that your business is visible across all digital channels. Mamba Website: [link] Founded in: 2020 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Search Engine Land

DECEMBER 31, 2022

So join us every day, as we rediscover the headlines and history of SEO, PPC and digital marketing from years gone by. Google’s 2013 New Year’s Day Logo Cleans Up The New Year’s Eve Logo. Also on this day. Happy New Year Google Doodles! New Year 2015 Google Logo Says Hello To The New Year With A Bang.

Search Marketers 90

Search Marketers Marketers Marketing Education 90

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Duct Tape Marketing

JUNE 3, 2013

There was a time when SEO folks and site owners seemed more concerned about getting links than producing anything worth actually linking to and visiting. Link building in the age of authority has more in common with effective networking than some sort of magic SEO art. Brian Solis (@briansolis) May 21, 2013. 2) Guest content.

eBook 78

eBook Non-Profit Fashion PR 78

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. it’s always a package deal with content marketing. With Seer Interactive, their approach is SEO heavy. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! With this complete guide to SEO, you’ll learn all you need to know to reach the top results on Google! We’ll cover the following topics: What is SEO? How to start an SEO strategy? What is on-page SEO?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right. But what is topical authority?

SEO 88

SEO Digital Marketing Place Customer 88

Moz

AUGUST 24, 2020

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. of SEOs in 2012, 28.2%

SEO 68

SEO Price Promotion Health 68

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Duct Tape Marketing

JULY 9, 2015

Slideshare is sort of like a Youtube of presentations, allowing everyone easy access to an endless database of informative and well-made digital presentations. In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%.

Marketers 78

Marketers Marketing Entertainment Traditional Marketing 78

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. According to Smart Insight’s Global Digital Report 2022 , there are 4.6 SEO Competitor Analysis Tutorial. Screenshot of Semrush.

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Search Engine Land

MAY 24, 2023

Performance measurement and audience targeting have been the cornerstone of digital marketing. The evolution of digital privacy has forced ad-serving platforms such as Google, Microsoft, Facebook, and others to develop new modes of targeting and measurement. Bid algorithms aren’t exactly new in paid search advertising.

Search Marketers 100

Search Marketers Advertising Advertisers Marketing 100

Duct Tape Marketing

JUNE 7, 2017

In 2016, the number of “smartphone only” Internet users jumped to 12% from 8% in 2013. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site. Apps vs Mobile Sites. About the Author.

Customer loyalty 69

Customer loyalty Millennials SEO Digital Marketing 69

Search Engine Land

MARCH 23, 2023

Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google 2013: Letter asserts that the EU must address “Google’s search manipulation practices” in the form of “the systematic promotion of Google’s own services, and the systematic demotion or exclusion of its competitors’ services.”

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

SMA Marketing

MARCH 31, 2022

At SMA Marketing, we've learned that most of the time, Google won't acknowledge a major update until the SEO world starts to report the impact. While their updates may occasionally drive SEOs crazy, Internet Live Stats reports that Google processes over 99,000 searches every single second for a total of 8.5 2013 – Hummingbird.

SEO 52

SEO Product Inbound Marketing Digital Marketing 52

OnPassive Marketing

JULY 10, 2022

If you already have an established digital presence, it’s even more critical to leverage automation technology to keep pace with your competitors. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketers Marketing 69

Rock Content

AUGUST 20, 2020

Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. With the digital transformation, information becomes faster, but it is also quickly replaced by new content. Choose the right keyword. Quickly produce quality content.

User-Generated 72

User-Generated Transform Promotion PR 72

Neil Patel

DECEMBER 26, 2022

Query: common SEO mistakes (informational search). Query: what is digital marketing (informational search). The top three URLs for this query were content guide pages published in 2013 and updated in 2019 (1st position), published in 2021 (2nd position), and published in 2022 (3rd position).

Content Marketing 98

Content Marketing Product Food Place 98

Exposure Ninja

JULY 5, 2022

At a press event in September 2013, Google announced the Hummingbird search update, which was designed to better handle complex search queries. The Panda update , released in February 2011, is often thought of as the update that changed modern SEO. Improve your digital marketing skills using these resources.

Transform 52

Transform Law Health Analytics 52

Exposure Ninja

APRIL 19, 2022

Nelson Treehouse and Supply were the stars of the Animal Planet TV show “ Treehouse Masters ”, which ran from 2013 until 2018. Yes, we included ourselves here because our YouTube channel is one of our greatest assets when it comes to our own marketing strategies. Why Is Nelson Treehouse Popular on YouTube?

Price 52

Price Education Product Digital Marketing 52

Unbounce

JANUARY 11, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. In 2013, they changed prices on nearly 80 million products. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price Retail Law Shoppers 52

Unbounce

JANUARY 11, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. In 2013, they changed prices on nearly 80 million products. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price Retail Law Shoppers 52

Search Engine Land

JANUARY 24, 2023

Video: Dawn Beobide on the importance of training your developers on SEO 2021: In this installment of Barry Schwartz’s vlog series, he chatted with Beobide about properly sharing the importance of SEO, and building a good relationship with, your developers. Some free SEO advice for his new blog.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Retail 88

Neil Patel

FEBRUARY 16, 2021

Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! But now, we need to get back to marketing fundamentals and talk about creating an SEO strategy for your content. Step 3: Create a Content Marketing Strategy.

SEO 141

SEO Analytics User-Generated eCommerce 141

Content Marketing Institute

DECEMBER 4, 2018

So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. derek_gleason? Click To Tweet.

Entertainment 110

Entertainment Copywriting Advertising Advertisers 110

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. We gave it the boring but specific name “Digital Marketing Tips.” Account-Based (Content) Marketing. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass. Enduring friendships have formed.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve SEO and Traffic. Improve brand perception.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. To date, Nulon relies solely on these videos, SEO, and in-store POS for all its marketing needs. .

Branding 110

Branding Millennials Entertainment Transform 110

Duct Tape Marketing

FEBRUARY 24, 2022

Michael DeLon (02:03): This was January of 2013. Cause I understand small business in marketing. The people he's competing against are spending, you know, $30,000 a month on an SEO firm, you know, running probably got billboards, probably running radio. I said, I gotta get out of here, stepped out of, of ministry.

Real Estate 100

Real Estate Education Law Entertainment 100