Remove 2013 Remove Digital Marketing Remove Thought Leadership
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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. In the clip below, a child runs across a digital billboard and points upwards at a real airplane flying overhead. Is the future of digital marketing here? What do you think?

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

ADMA (Association for Data-Driven Marketing & Advertising) Global Forum – Sydney, Australia – Dates and details coming soon! Digital Marketing Exposition and Conference (September 10-11) – Cologne, Germany. NZ Marketing Summit (September 25) – Auckland, NZ. What were your favourite events of 2013?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

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The Evolution of Demand Generation In 2015

Adobe Experience Cloud Blog

Marketers in demand generation (particularly) are more inundated than ever with technology and the pressure to communicate across multiple channels. I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

The second is that the digital marketing ecosystem is getting crowded and ads are getting ignored or blocked altogether. Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. over last year.

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like Jon, I’m a data nerd at heart.