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5 More Provocative and Daring Marketing Campaigns So Far in 2013

Adobe Experience Cloud Blog

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. And then look what I got: an awesome zombie ebook. Yes, please! The verdict?

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The 7 Principles of Conversion-Centered Landing Page Design

Hubspot Marketing

Whether its signing up for a newsletter, downloading an ebook, or making a purchase, CCD is the art of turning passive browsers into active participants. If youre offering an ebook, why not give away the first chapter as a free download? Or, take a snippet and turn it into a blog post with a CTA that says, Download the full ebook.

eBook 136
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Contagious Content: Facebook Posts That Get Shared Like Crazy

Adobe Experience Cloud Blog

In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Overall, the ebook comes out of having paid attention to what does and doesn’t work on hundreds of Facebook pages. The post that was shared the most relative to its fanbase (get the ebook!)

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Pin for the Win: How to Market Your Brand on Pinterest

Adobe Experience Cloud Blog

To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Why Pinterest?

Branding 134
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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”.

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Are you investing in or spending your email subscribers’ trust?

Litmus

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. The Anatomy of a Broken Email ebook dives into the most common issues that break emails—and subscriber trust—and gives you practical tips to create error-free emails. Download the ebook ?. Every time.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. billion smartphone users by the end of 2013, and that number is expected to double in the next three years. Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing.