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Pin for the Win: How to Market Your Brand on Pinterest

Adobe Experience Cloud Blog

To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Why Pinterest? Register here ! Content Marketing'

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5 More Provocative and Daring Marketing Campaigns So Far in 2013

Adobe Experience Cloud Blog

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. And then look what I got: an awesome zombie ebook. Yes, please!

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. billion smartphone users by the end of 2013, and that number is expected to double in the next three years. Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing.

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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Demand Generation'

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook. Here we go.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook. Here we go.