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Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.
This might be a full-size infographic, eBook, whitepaper, webinar, guide, or original research piece. The average human attention span in 2000 was 12 seconds, and by 2013 it was 8 seconds. If your first interaction with a customer is a long eBook, you’re not going to get much traction. Who are you selling to?
LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. The content can be written in various formats, including blogs, ebooks, videos, articles, whitepapers, etc. As such, many professionals are using LinkedIn marketing automation software as well.
500 2013 list of fastest-growing media companies in the United States. blog post, whitepaper, ebook, infographic), lead to a conversion? They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design.
a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Social media is killing email!), In the U.S.
Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands.
Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars. These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you. Why was it so hard?
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