Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 28, 2021

merges with Cheetah Digital; Pathwire acquires Email on Acid; Sinch acquires Pathwire; MessageBird Acquires US-based SparkPost for $600 million. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. 3 implications for email marketers. I see three threads: 1.

Thought Leadership 138

Thought Leadership Email Marketing New Technology Transform 138

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That’s it.

Email Marketing 98

Email Marketing Promotion Retail User-Generated 98

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Email Marketing Thought Leadership B2C 134

Adobe Experience Cloud Blog

JUNE 11, 2015

Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, in a sense, this requirement isn’t anything new for marketers to learn, but it’s still crucial to remember and implement. So, I’ll keep saying it—make sure you comply!

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. The fact is that in 2013 it’s a whole new ball game. What’s the correct answer?

Email Marketing 134

Email Marketing Analytics Place Customer 134

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They needed to start their email list — and build their online presence — from scratch. Back then, Cherry Bombe didn’t have an email strategy. Using email for profitability and entertainment.

Customer 112

Customer Entertainment Food Email Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. According to the most recent Charitable Giving Report, there was a 13.5%

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Marketing Insider Group

JANUARY 2, 2015

Content marketing is necessary to efficiently build your business. Blogging, email marketing, and social media are the main drivers of brand engagement. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Email marketing generates revenue. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates. Email Marketing'

Transform 134

Transform Law Thought Leadership Health 134

Litmus

MARCH 11, 2016

When it comes to email marketing, it’s all about your audience. Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. of market share, so it shouldn’t be discounted. Outlook 2013 : 27%. Android : 10.3%. Apple Mail : 7.6%. Outlook : 6.7%. Mail : 3.0%. Sign up free!

Email Marketing 66

Email Marketing User-Generated Analytics Marketing 66

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). The Best Example of a Human Email…EVER. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

Food 134

Food Thought Leadership Email Marketing Product 134

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies.

Email Marketing 122

Email Marketing SEO Promotion Price 122

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Creating accessible and inclusive emails. Making sure all of your links work.

eBook 131

eBook Email Marketing Promotion Branding 131

Adobe Experience Cloud Blog

DECEMBER 26, 2012

All email marketing follow-ups should be written before the event takes place. Want to find out more awesome techniques to rock out your event strategy in 2013? Check out our brand new Definitive Guide to Event Marketing. Just remember to always plan your follow-up strategy before the event begins.

Event Marketing 127

Event Marketing Advertising Advertisers Email Marketing 127

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. 2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2012 - Facebook buys Instagram.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Search Engine Land

JANUARY 24, 2023

A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored. Survey Says: Search Right Behind Email Marketing In Best-Performing Category 2008: 80% said email marketing performs strongly for their company, with search right behind at 70.6%.

Search Marketers 116

Search Marketers SEO Marketing Marketers 116

Adobe Experience Cloud Blog

JANUARY 21, 2014

We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. As I often say about email marketing, “best practices” are those that are best for your audience. But this post isn’t about my infatuation with social media. Heck if I know.

Thought Leadership 134

Thought Leadership Communications Email Marketing Place 134

Litmus

MAY 13, 2024

Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to put the show on every year.

Email Marketing 88

Email Marketing Branding Marketing Marketers 88

Duct Tape Marketing

JUNE 5, 2014

Email Marketing: Does your organization already employ use of email marketing? With marketing automation you can create any number of follow up actions based on how a lead interacts with an original email. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. What’s your email marketing origin story? What do you love about email marketing? Aaron Beatty.

Non-Profit 119

Non-Profit Email Marketing Communications Management 119

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. My general advice is to stay away from newly acquired companies,” writes Ryan.

Transform 110

Transform CMO Advertising Advertisers 110

Litmus

AUGUST 17, 2021

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Your email will go to spam. But as email has advanced, the landscape has changed. Let’s dive into how the changing landscape has impacted images in email and update some of our best practices for 2021 and beyond.

Email Marketing 134

Email Marketing Place Branding Marketers 134

Litmus

APRIL 21, 2023

The Gmail promotions tab is an inbox for marketing or sales deals, offers, and newsletters. Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. What are the benefits of the promotions tab for email marketers?

Promotion 106

Promotion Real Estate Shipping Food 106

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. They started with a three-email cart abandonment series and were able to grow their e-commerce sales by 53% by reclaiming cart, browse, and search abandoners. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? In fact, the music industry is growing at a healthy rate and has been every year since 2013. Email Marketing Campaigns for Musicians. Think email marketing is a relic from a bygone age? That it has no part to play in your music marketing strategy? Think again.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Content Marketing Institute

DECEMBER 11, 2018

Email newsletters will re-emerge as an important nurturing vehicle, says @annhandley. HANDPICKED RELATED CONTENT: Cook Up Email Marketing Automation With These 6 Recipes. 85+ Predictions on Content Marketing in 2019 from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Want More Email Marketing Tips? Looking for more in-depth advice on how to grow your list, plan seasonal campaigns, or automate your post-purchase emails?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JULY 2, 2015

Research conducted by Ogilvy & Mather shows that changes to Facebook’s algorithm have reduced the average exposure of unpaid posts from 12% in October of 2013 to around 6% in February 2015. Email marketing still works. In fact, Facebook has been slashing organic reach for years.

Retail 78

Retail Email Marketing Place SEO 78

Hubspot Marketing

DECEMBER 1, 2023

Use icons for supporting links where you don’t want to use excessive text or in your email signature. In email marketing, having undersized icons might lead customers to overlook key offers or information,” Knight says. But make sure you add icons the right way. Maintain the right size.

eCommerce 131

eCommerce Marketing Marketers Manufacturing 131

Litmus

APRIL 3, 2020

You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. It’s not always easy to know where to focus your email optimization efforts. Test your email in every single email client and device.

Analytics 95

Analytics Retail Global Marketing Education 95

Adobe Experience Cloud Blog

JULY 26, 2016

Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble. This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future.

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

Hubspot Marketing

APRIL 7, 2022

For businesses that would prefer to have an outside partner handle all of their email marketing needs, B2B Ecards is a solid option. Editor's Note: This article was originally published in November 2013 and has been updated for comprehensiveness. Why We Like Them. Boost Customer Satisfaction With Ecards.

Customer 98

Customer Communications Management Analytics 98

Litmus

MARCH 1, 2016

The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts. Infographic transcript-. WEBMAIL OPENS.

Shoppers 75

Shoppers User-Generated Analytics Email Marketing 75