Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. They started with a three-email cart abandonment series and were able to grow their e-commerce sales by 53% by reclaiming cart, browse, and search abandoners. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Email Marketing Thought Leadership B2C 134

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates. Email Marketing'

Transform 134

Transform Law Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). But the fun/human-ness didn’t end there – the email continued: “So let’s order delivery this weekend, because French fries exist, and because Queen Bey needs us.

Food 134

Food Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

JULY 26, 2016

Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble. This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future. Do You Need to Worry About CAN-SPAM Lawsuits?

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

Adobe Experience Cloud Blog

JANUARY 21, 2014

We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. As I often say about email marketing, “best practices” are those that are best for your audience. But this post isn’t about my infatuation with social media. Heck if I know.

Thought Leadership 134

Thought Leadership Communications Email Marketing Place 134

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Demand Generation'

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. Content marketing comes in many different flavors, from simple newsletter marketing to sponsored micro-sites on big publisher sites.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Hubspot Marketing

FEBRUARY 27, 2019

Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Let us know in the comments.

CRM 144

CRM Advertising Advertisers User-Generated 144

Adobe Experience Cloud Blog

JULY 25, 2013

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). You should always ‘test for the best’ in your email campaigns. Enter the WhichTestWon Email Testing Awards. Speaking of testing, Marketo is a proud sponsor of the 2013 WhichTestWon Email Testing Awards.

Email Marketing 134

Email Marketing Thought Leadership Marketers Marketing 134

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. The Next Era of Marketing: Hear from Seth Godin was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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CMO Transform Manufacturing Marketers 134