2013 Email Marketing Thought Leadership 
Adobe Experience Cloud Blog
NOVEMBER 16, 2013
CAN’T-MISS MARKETING SESSIONS. Need inbound marketing or email marketing tips? Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm).
Adobe Experience Cloud Blog
AUGUST 29, 2013
Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI.
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Adobe Experience Cloud Blog
JUNE 11, 2015
Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, in a sense, this requirement isn’t anything new for marketers to learn, but it’s still crucial to remember and implement. So, I’ll keep saying it—make sure you comply!
Martech
OCTOBER 28, 2021
merges with Cheetah Digital; Pathwire acquires Email on Acid; Sinch acquires Pathwire; MessageBird Acquires US-based SparkPost for $600 million. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. 3 implications for email marketers. I see three threads: 1.
Adobe Experience Cloud Blog
JANUARY 20, 2014
Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2014
Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Modern Marketing Consumer'
Adobe Experience Cloud Blog
SEPTEMBER 9, 2013
Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.
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