2013, Event Marketing and Target Market

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane.

Thought Leadership

Thought Leadership Marketers Marketing Event Marketing

What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing.

Millennials

Millennials User-Generated Customer loyalty Price

Marketing Pro Pulse

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

What Is FOMO? Understanding the Fear of Missing Out

Webinars

Stay Connected