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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So far we know that they’re already pretty plugged in. Stay tuned!

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What Are Brand Identity Elements?

Hubspot Marketing

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. In 2023, influencer fashion content reached 1.21

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Speed Kills: Why Meme Marketing Rules the Internet

Businesses Grow

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. Gen Z punches above their weight in its influence on culture, music, fashion, and business. At 8:48 p.m. Thousands of articles have been written about it. This journey could take months.

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The History of Social Media Since 2003

Hubspot Marketing

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. It had 45 million users in its prime and was only available on mobile devices.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2013, Patreon allows content creators to earn money from subscriptions. Messaging app Telegram was founded in 2013, as a privacy-focused alternative to bigger platforms like Facebook. Source: Statista.

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