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For years, Millennials and GenZ sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So far we know that they’re already pretty plugged in. Stay tuned!
For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a GenZ audience.
When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. The American restaurant chain credits its cheeky humor on social media for helping it connect with GenZ audiences and boosted business.
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Our report shows only 35% of GenZ consumers rank authenticity as a top trait they care about when it comes to influencers. In 2023, influencer fashion content reached 1.21
Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. GenZ punches above their weight in its influence on culture, music, fashion, and business. At 8:48 p.m. Thousands of articles have been written about it. This journey could take months.
2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Our Consumer Trends Report shows that 73% of GenZ currently use TikTok. It had 45 million users in its prime and was only available on mobile devices.
Because TikTok has grown so quickly, many people still associate it with GenZ dance challenges. Founded in 2013, Patreon allows content creators to earn money from subscriptions. Messaging app Telegram was founded in 2013, as a privacy-focused alternative to bigger platforms like Facebook. Source: Statista.
Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on GenZ. ” The Storyteller community is where they connect with these creators — and completely free.
Generation X adapted to digital technology as adults, and GenerationZ have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.
After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. It’s clear that Snapchat firmly has a seat at the table of social media giants—even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. What is Snapchat?
The future of text-based content seems bright because GenZ loves to read. According to research published by Forbes , 35% say they read more today than they did two years ago, 55% of GenZ now read every week, and 40% read daily. And four years later, in 2013, I wrote the all-time bestselling book on blogging.
By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of GenZ women prefer TikTok, not Google, for search ). That could be the general direction Google is heading.
In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. With Millennials and GenZ increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience.
January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.
Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Among the GenZ members surveyed this ranked as the #1 thing brands should emphasize. . People want brands to name names.
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