Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. I laid out my 10 predictions for the future of marketing and would love to see yours! Inbound Marketing Leads Cost Less.

Marketing Strategy 105

Marketing Strategy Inbound Marketing Traditional Marketing Marketing 105

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Strategy 100

Marketing Strategy Inbound Marketing Fashion Marketing 100

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. In the example below, if you wanted to own the term “inbound marketing,” you would research related topics or long-tail keywords, create content on those subtopics, and then link back to an inbound marketing pillar page to create your cluster.

SEO 139

SEO Inbound Marketing Content Marketing Place 139

Marketing Insider Group

JANUARY 2, 2015

Blogs require roughly 9% of marketers’ total full-time staff dedications and demand just 7% of marketers’ total budgets. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. 82% of marketers who blog see positive ROI for their content-driven marketing.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Part of the reason why inbound marketing works so well is a broader shift in how consumers research and shop.

Transform 77

Transform Inbound Marketing CMO eBook 77

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Hubspot Marketing

APRIL 23, 2020

Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Much clearer!

SEO 145

SEO Inbound Marketing Analytics Management 145

Hubspot Marketing

DECEMBER 13, 2023

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. Facebook search is a viable inbound marketing strategy (even if Graph Search is officially gone). Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations. (If

COS 106

COS Inbound Marketing Marketing Marketers 106

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. Content fueled this concept of inbound marketing. I was on a plane to give a speech in Montreal, but I couldn’t relax because I was uneasy about my talk. But something was wrong.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Duct Tape Marketing

APRIL 25, 2014

It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand. So here are three of the first things you need to look at when building your online marketing efforts.

Outbound Marketing 78

Outbound Marketing Finance Inbound Marketing Marketing 78

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Exclusive access promotions, such as member-only deals, can also create a sense of belonging and urgency, driving sign-ups and fostering customer loyalty through inbound marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Editor’s Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness. LinkedIn is a highly valuable tool to network with like-minded professionals.

CRM 145

CRM Advertising Advertisers User-Generated 145

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. George posts about content marketing, customer psychology, social media marketing, and more. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

JULY 9, 2015

In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%. Slideshare is sort of like a Youtube of presentations, allowing everyone easy access to an endless database of informative and well-made digital presentations.

Marketing 78

Marketing Marketers Entertainment Traditional Marketing 78

Rock Content

JUNE 15, 2016

Landing pages are an indispensable part of an inbound marketing strategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. Though anyone can create a landing page, not everyone can do it well. That means our attention spans are already shorter than a goldfish!

User-Generated 63

User-Generated Inbound Marketing eBook Branding 63

Rock Content

AUGUST 7, 2020

Attract through Inbound Marketing. This concept of audience capturing is the basis of Inbound Marketing , which attracts the public through a value offer. The company had another standing out initiative in the digital world, in 2013, in Norway. This speeds up the process and makes it easier. Consumer 4.0

Customer 59

Customer Inbound Marketing Transform Advertising 59

Animalz blog

MARCH 6, 2025

I didn’t even, I couldn’t even spell SaaS when I started at Looker back in 2013. Um, and I think the numbers that he shares are real, like they are growing at a rapid rate by using AI in their content and having an inbound marketing motion that’s really working. It’s such a cool, cool journey. [00:05:00]

CMO 70

CMO Energy User-Generated Thought Leadership 70

Rock Content

JUNE 20, 2016

Landing pages are an indispensable part of an inbound marketing strategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. It’s not just visuals that can lead to higher bounce rates – too much text will overwhelm or bore visitors.

User-Generated 49

User-Generated Inbound Marketing eBook Branding 49

SMA Marketing

MARCH 31, 2022

2013 – Hummingbird. Search Engine Roundtable. searchengineland.com. Google's Algorithm Updates. A lot has changed over the past 10 years. Here's a list of Google algorithm updates. 2011 – Panda. 2012 – Venice. 2012 – Penguin. 2012 – Pirate. 2014 – Pigeon. 2014 – HTTPS/SSL. 2015 – RankBrain. 2016 – Possum. 2018 – Medic. 2019 – BERT.

SEO 52

SEO Product Inbound Marketing Digital Marketing 52

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Tech Marketing 360 (February 18-20) – Dana Point, CA. Inbound Marketing Summit (February 19 – November 5) - multiple cities.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. Consider creating a LinkedIn Group of your very own, like HubSpot did with our popular Inbound Marketers Group. 18) Leverage @mentions in your status updates.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Hubspot Marketing

JULY 29, 2018

Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted. Inbound marketing leverages tactics and tools such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, marketing automation, surveys, personalization, and CRM.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Hubspot Marketing

JULY 26, 2022

How to Execute an Email Marketing Campaign. Email campaigns are an important part of inbound marketing , an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Let's get started. That's why email is such an important channel.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

FEBRUARY 3, 2023

Here are the blog post titles I received when I entered "content," "inbound marketing," and "blogging": 15) Blog Post Templates All blog posts aren't created equal, but we've found that there are steps you can take to make your posts comprehensive and shareable. What other tools or apps do you use to create content more easily?

eBook 126

eBook User-Generated Whitepaper Thought Leadership 126

Search Engine Land

FEBRUARY 8, 2023

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results 2013: Strange search queries that should have returned no matches turned Google into a porn search engine. The Debate Over Whether The “Right To Be Forgotten” Should Apply To Google.com 2015: Both Google and the EU had credible positions on whether RTBF should be applied globally.

Search Marketers 74

Search Marketers Real Estate Retail Marketing 74

Search Engine Land

FEBRUARY 8, 2023

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results 2013: Strange search queries that should have returned no matches turned Google into a porn search engine. The Debate Over Whether The “Right To Be Forgotten” Should Apply To Google.com 2015: Both Google and the EU had credible positions on whether RTBF should be applied globally.

Search Marketers 65

Search Marketers Real Estate Retail Marketing 65