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But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inboundmarketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Identify your mediums.
It’s that time of year again and I have to ask the only question that matters for those of us involved in marketingstrategy and planning: Do you know which marketing programs have worked and which ones didn’t? Accountability is tough on B2B Marketing organizations. And I understand this is hard.
It’s that time of year again and I have to ask the only question that matters for those of us involved in marketingstrategy and planning: Do you know which marketing programs have worked and which ones didn’t? Accountability is tough on B2B Marketing organizations. And I understand this is hard.
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Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). State of InboundMarketing ).
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The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. Content fueled this concept of inboundmarketing. I was on a plane to give a speech in Montreal, but I couldn’t relax because I was uneasy about my talk. But something was wrong.
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Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketingstrategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.
Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media.
Landing pages are an indispensable part of an inboundmarketingstrategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. Though anyone can create a landing page, not everyone can do it well. That means our attention spans are already shorter than a goldfish!
I didn’t even, I couldn’t even spell SaaS when I started at Looker back in 2013. That’s the prism that I view our content marketingstrategy through. That’s the purpose of our content strategy. It’s such a cool, cool journey. [00:05:00] I had no idea what I was doing. Uh, it obviously helps.
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Landing pages are an indispensable part of an inboundmarketingstrategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. It’s not just visuals that can lead to higher bounce rates – too much text will overwhelm or bore visitors.
Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.
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