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The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. Content fueled this concept of inboundmarketing. The leading purveyor behind the idea, Hubspot, had never turned a profit (ironically its OUTBOUND sales costs were too high!).
Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outboundmarketing because it reinforces your brand and what you offer to your target market.
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