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CAN’T-MISS MARKETING SESSIONS. Need inboundmarketing or email marketing tips? Join our own Jon Miller for “10 Ways Marketing Automation and InboundMarketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm).
Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Tech Marketing 360 (February 18-20) – Dana Point, CA. InboundMarketing Summit (February 19 – November 5) - multiple cities.
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Janet is all about promoting thoughtleadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?
But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inboundmarketing platform. If your audience is very vocal on a topic, or you're trying to gain thoughtleadership in a certain area, this type of targeting might be a good option for you. Actually, yes.
I didn’t even, I couldn’t even spell SaaS when I started at Looker back in 2013. Rule number one of Tim Metz: thoughtleadership. Um, and I think the numbers that he shares are real, like they are growing at a rapid rate by using AI in their content and having an inboundmarketing motion that’s really working.
In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. Consider creating a LinkedIn Group of your very own, like HubSpot did with our popular InboundMarketers Group. 18) Leverage @mentions in your status updates.
How to Execute an Email Marketing Campaign. Email campaigns are an important part of inboundmarketing , an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Marketing Campaign: Newsletter. I'm a huge advocate of thoughtleadership.
As long as it serves its purpose -- whether that's thoughtleadership, driving leads, explaining a new concept, or something else -- length doesn't matter. Editor's Note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.
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