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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

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Why Micro-Influencers Are Better: 11 Statistics to Consider

Spiralytics

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. One would think that a more popular influencer would have more consistent engagement compared to their smaller counterparts.

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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

In 2021, only 9% of marketers were using TikTok to promote their business. Companies can create their own branded channels, partner with Twitch influencers, or buy ads on the platform. We’ve created a guide to Twitch marketing for you. Founded in 2013, Patreon allows content creators to earn money from subscriptions.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.