Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Search Engine Land

MARCH 17, 2023

GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. 2013: Did Apple see indoor location as a future part of the iOS platform? 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

SMEI

JANUARY 24, 2023

Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 72

Email Marketing Promotion Retail User-Generated 72

Search Engine Land

MARCH 26, 2023

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

MARCH 21, 2023

Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search. Google Webmaster Tools Improves Verification Reporting & Process 2013: Google announced three improvements to the Google Webmaster Tools verification system.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

FEBRUARY 24, 2023

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare? When Is the Super Bowl Start Time?

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Can TV Advertising Really Impact Search Performance? Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. The issue was not with their websites but rather the Google hacked sites classifier.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88

Search Engine Land

FEBRUARY 11, 2023

” Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End 2013: The company said that as of December 2012, mobile devices accounted for 23.4% Bing Ads Updates Pro Accreditation Training; Exam Is Now Free 2013: Among the changes, Bing transitioned the training segments from video based to text based content.

Search Marketers 85

Search Marketers SEO Retail Marketers 85

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. 2013: Answer: On multiple devices.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Those days are gone.

SEO 75

SEO PR Education Food 75

Search Engine Land

MARCH 5, 2023

Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… 2013: Matt Cutts answers “Does Google use a set standard for manually removing webspam?” Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google 2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

MARCH 17, 2023

GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketers Marketing 67

Search Engine Land

MARCH 5, 2023

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers 2018: It would now be able to manage customers’ physical and digital presence. Disney theme parks now on Google Street View 2018: Users could now virtually tour almost every inch of Disney’s many theme parks.

Search Marketers 74

Search Marketers SEO User-Generated Marketers 74

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Related coverage: Official: Microsoft Management Reorg Announced; Dueling Ad Groups?

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

FEBRUARY 25, 2023

increase over 2013. Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson 2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.” Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson 2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.”

Search Marketers 107

Search Marketers Marketers Marketing Advertising 107

Duct Tape Marketing

OCTOBER 16, 2012

Some things will not recover, some industries are destined to sunset and some long practiced management habits and behaviors are still being shoved at the next generation of people coming into the workforce. For me 2013 is the year of Project Recover Y ou. And yet, I’ve never felt more hopeful. I’m not a big fan of goals.

Energy 72

Energy Food Place Management 72

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce 246

eCommerce Education Management Product 246

Search Engine Land

JANUARY 29, 2023

Google Q4 2013 Earnings Report $16.86 Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries. Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon 2013: Some people on Google+ have added satirical, fake reviews to locations in North Korea.

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Jackie Robinson Google Baseball Player Logo 2013: The Doodle honored Robinson for his 94th birthday. billion to $19.51

Search Marketers 83

Search Marketers SEO Transform Marketers 83

Search Engine Land

JANUARY 1, 2023

2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3 2013: Google agreed to change some business practices and settle allegations it misused patents to thwart smartphone competitors. 2007-2013). Rumor: Apple May Buy Crowdsourced Mapping App Waze.

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Duct Tape Marketing

JUNE 22, 2020

The focus of her business has been to develop working solutions regarding social media management and WordPress website development. In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li.

Management 100

Management Customer Marketers Marketing 100

Search Engine Land

MARCH 11, 2023

Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process. 2013: A promotional video suggested the Google Search App for iOS may be gaining Google Now support. Will Google Now For iPhone & iPad Boost Google Search App Usage?

Search Marketers 84

Search Marketers Health Marketers Marketing 84

Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5

Customer 88

Customer Management Product eCommerce 88

Search Engine Land

MARCH 20, 2023

Topless Nude Photo Makes It Way To The Google Knowledge Graph 2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Google Launches Streamlined Image Search 2013: With the new system made it easier to quickly skim through multiple images, rather than the old system that requires a lot of clicking, then closing windows to go back and select a new image.

Search Marketers 83

Search Marketers Health Marketers Marketing 83