Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. In a 2013 interview with Digiday he explained their Twitter strategy bluntly: “I aim for a mix of useful and completely useless, funny and dead serious, local and global. Give your social media managers more agency. R/GA (@RGA) February 19, 2021.

Management 141

Management Social Media Marketing Finance B2C 141

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Those days are gone.

SEO 76

SEO PR Education Food 76

Duct Tape Marketing

OCTOBER 16, 2012

Some things will not recover, some industries are destined to sunset and some long practiced management habits and behaviors are still being shoved at the next generation of people coming into the workforce. For me 2013 is the year of Project Recover Y ou. And yet, I’ve never felt more hopeful. I’m not a big fan of goals.

Energy 72

Energy Food Place Management 72

SMEI

JANUARY 24, 2023

Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce 246

eCommerce Education Management Product 246

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. ClassPass managed to recover because they were large enough to adapt. That barber gives you investing tips without understanding or regard for your goals, risk tolerance or portfolio strategy.

Customer 132

Customer Food Marketing Marketers 132

Adobe Experience Cloud Blog

DECEMBER 27, 2012

We can start looking at our marketing campaigns in the same way that legendary Oakland A’s manager Billy Beane looked at his players. Must Attend Marketing Events in 2013 – An Interactive Infographic – One of our most popular infographics from 2011 gets an update and an upgrade! What’s your favorite post from 2012?

CRM 130

CRM Millennials Marketing Marketers 130

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 109

Email Marketing Promotion Retail User-Generated 109

Duct Tape Marketing

JANUARY 8, 2013

And so, they concoct all manner of routine to try to help them manage this most precious resource. But time can’t really be managed. Managing our energy is a more profitable pursuit than wrestling with time. How to Manage Energy and Why You Must is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Energy 76

Energy Management Manufacturing Product 76

Search Engine Land

MARCH 17, 2023

GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. Manage your Customer Data in a Scalable Manner. The Marketing U-Turn. So, what prompted this shift?

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Duct Tape Marketing

JUNE 22, 2020

The focus of her business has been to develop working solutions regarding social media management and WordPress website development. In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li.

Management 100

Management Customer Marketing Marketers 100

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. 2013: Did Apple see indoor location as a future part of the iOS platform? 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

FEBRUARY 24, 2023

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

Lead Management Summit (April 3-4) – Munich, Germany. What were your favourite events of 2013? Digital Cream London (March 26) – London, UK. Social Media World Forum (March 31-April 1) – London, UK. Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. eMarketing Paris (April 8-10) – Paris, France.

Thought Leadership 134

Thought Leadership Event Marketing Advertising Advertisers 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Content on the internet tripled between 2010 and 2013.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them. Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 8, 2014

1990s – 2010: Marketing shifts again to developing and managing customer relationships. The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on….

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Here are some examples of public enterprise cloud vendors: Workday – for human capital management. Cornerstone OnDemand – for talent management. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Splunk – for analytics. Tableau Software – for analytics.

Finance 134

Finance Thought Leadership Analytics Product 134

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Can TV Advertising Really Impact Search Performance? Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Analytics 119

Analytics Management Promotion Product 119

Adobe Experience Cloud Blog

OCTOBER 2, 2017

That is precisely why marketers need to spend far less time managing and analyzing their data—not more. Any marketer foolhardy enough to try will soon find themselves totally overwhelmed, and spending all their time attempting in vain to managing data they can’t possibly process. It’s also mind-numbingly boring.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Search Engine Land

MARCH 26, 2023

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

FEBRUARY 25, 2023

increase over 2013. Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson 2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.” Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson 2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.”

Search Marketers 107

Search Marketers Marketing Marketers Advertising 107

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University. followers) TikTok: @amy.porterfield (11.4K

eCommerce 119

eCommerce Transform Retail Shoppers 119

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Branding 111

Branding PR Entertainment Education 111

Search Engine Land

JANUARY 24, 2023

Google My Business revamps photo management for Google Maps listings 2018: Google wanted to make it easier for business owners to manage their photos within Google My Business. A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored.

Search Marketers 116

Search Marketers SEO Marketing Marketers 116

Buffer Marketing

MARCH 1, 2024

“I will never forget how extremely nervous I was for the first gathering during the retreat in 2013,” Åsa Nyström, VP of Customer Advocacy, told me. Almost 70 Bufferoos are flying from all over the world to gather in Cancún for a week of connection and collaboration.

Logistics 21

Logistics Energy Food Communications 21

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. billion smartphone users, which translates to 1 in 7 people worldwide!

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Duct Tape Marketing

MAY 14, 2020

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. For more information on online leadership and management altmba.com. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. To listen to Akinbo the podcast akinbo.link. Like this show?

Direct Marketing 101

Direct Marketing Management Product Marketing 101

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. We, as an industry, managed to agree on TCP/IP and protocols such as HTTPS, but no such luck with email. For years, legitimate emailers suffered the consequences of an ecosystem mediated by email platforms (e.g.,

Email Marketing 132

Email Marketing SEO Promotion Price 132

Marketing Insider Group

APRIL 25, 2013

Implication: Businesses will need to find a way to manage existing and shared resources better. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. Second, more than one billion people are engaged in social networks today.

CMO 108

CMO Transform Manufacturing Marketing 108

Search Engine Land

JANUARY 1, 2023

2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3 2013: Google agreed to change some business practices and settle allegations it misused patents to thwart smartphone competitors. 2007-2013). Rumor: Apple May Buy Crowdsourced Mapping App Waze.

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104