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Why your A/B tests fail and how CUPED fixes it

Welcome Software

Between slow data collection and high-variance metrics, detecting real effects in your website redesign or pricing strategy can be frustratingly elusive. Meet Sam, a product manager at an e-commerce company. Many A/B tests end up in the "inconclusive" graveyard, hovering just below the significance threshold.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. The cards also allow you to stand out in the inbox with eye-catching images, product names, and prices. Check out some examples of code you can use to do this here.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. Example: Let’s say you’re selling project management software. Product Tiers : Do you have different pricing tiers with varying features and benefits ?

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Various psychological theories provide insights into how individuals experience and manage FOMO. This is where the role of marketing managers and specialists becomes vital.

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How marketers can stop fueling customer churn for good

Martech

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. Within three years, their runaway marketing efforts and unsustainable business model forced them to raise prices, switch to a tiered pricing structure and eliminate their “unlimited” classes option.

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Why Buying Trustpilot Reviews Is Risky & What to Do Instead

SocialPilot

Plus, we’ll show you how tools like SocialPilot Reviews can help you manage authentic feedback the right way. What Some People Claim While Trustpilot positions itself as an open and fair review platform, many business owners, reputation managers, and everyday users have voiced concerns about how reviews are moderated, flagged, or inflated.