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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Here's what marketers have to say about the debate.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.

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Perfecting the Art & Science of Engagement Marketing at Panasonic

Adobe Experience Cloud Blog

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe.

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CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Adobe Experience Cloud Blog

In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. The SFA system gives sales management visibility and ability to control through information. Marketing automation is about making marketers, sales, and support people more effective.

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This day in search marketing history: January 8

Search Engine Land

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Google handles reconsideration requests in batches.

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Moneyball for Marketers

Adobe Experience Cloud Blog

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

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How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Buffer Marketing

“I will never forget how extremely nervous I was for the first gathering during the retreat in 2013,” Åsa Nyström, VP of Customer Advocacy, told me. Almost 70 Bufferoos are flying from all over the world to gather in Cancún for a week of connection and collaboration.