Search Engine Land

MARCH 17, 2023

GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. While there are plenty of location-specific and industry-specific business listing sites, I recommend starting with bigger sites and working your way toward the more niche directories to promote your local business. You may also apply for optional accreditation.

Real Estate 85

Real Estate SEO User-Generated Advertisers 85

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

JUNE 19, 2017

They apologized profusely and told me management would address the issue. threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. I felt vindicated.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. Instagram advertising is managed right inside of Facebook’s Ads Manager , giving advertisers access to a plethora of targeting options, as well as making it possible to create ads for both platforms at the same time.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Promote Your Business with Mobile Ads. While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Analytics 119

Analytics Management Promotion Product 119

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. There are plenty of excuses for overly-promotional and boring content. Focus On The Customer. But the thing that keeps getting in the way: a lack of focus on the customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. We, as an industry, managed to agree on TCP/IP and protocols such as HTTPS, but no such luck with email. Write high-quality emails and promotions. Provide one-click unsubscribe options.

Email Marketing 125

Email Marketing SEO Promotion Price 125

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Foster a culture where team members know their managers possess a have-your-back attitude when they do take risks. ” Power out?

Food 110

Food Content Marketing Place Promotion 110

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Schedule & promote the videos. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Schedule & promote the videos. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Founded in 2013, Patreon allows content creators to earn money from subscriptions. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Get better at managing your social media presence with Hootsuite.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Various psychological theories provide insights into how individuals experience and manage FOMO. This is where the role of marketing managers and specialists becomes vital.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Use your cover photo to promote it.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. Paid or promotional content won’t be considered. Manage your Facebook presence alongside your other social media channels using Hootsuite. Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. Step 4: Wait.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Based on the responsiveness of your leads and customers, refine the product based on customer feedback, measured product engagement, and net promoter scores.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Wayback Machine Now Has 240 Billion URLs.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

AUGUST 21, 2017

But depending on what you're trying to accomplish, you might want to consider adding a ProFinder Badge , which is used to identify freelancers within LinkedIn's ProFinder -- a service that matches contractors with project managers seeking help. Want to transfer your LinkedIn connections to another contact management system?

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Marketing management capabilities.

Fashion 134

Fashion Marketing Marketers Analytics 134

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. And yes, double them we did.

CRM 109

CRM Finance Promotion Content Marketing 109

Neil Patel

JANUARY 7, 2021

Like your website or specific product promotion. Or, you can put the specific originating aspect under medium (like the example below), but still manage to confuse yourself with the double use of ‘facebook.’. utm_source=twitter&utm_medium= promoted &utm_campaign=email. utm_medium : email. utm_source : sendgrid.com.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Hubspot Marketing

DECEMBER 14, 2016

In 2013, MegaRed -- a company that sells a type of krill oil supplement that is good for your heart -- launched a noteworthy digital Valentine's Day campaign. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart. The emotions you want to evoke in your audience.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 133

Real Estate Promotion User-Generated Analytics 133

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2013: Reporting Multinational SEO Performance: Difficulties & Insights by Chris Liversidge. ” – Google. by Wesley Young.

Search Marketers 86

Search Marketers Marketing Advertisers Advertising 86

Hubspot Marketing

FEBRUARY 27, 2019

From there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). On your dashboard — or "Campaign Manager," as it's formally called — you'll see a call-to-action (CTA) to “Create campaign.” Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad.

CRM 145

CRM Advertisers Advertising User-Generated 145

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Day Google doodle promotes King’s message of unity. Google Image Search testing YouTube videos.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Additionally, you can view your top, promoted, replied or all Tweets from your profile. TheSoundOfMusicLive. Tweet Activity.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Search Engine Land

MARCH 3, 2023

Google Posts is now experimenting with Business Cards in search results 2016: Experimental feature allowed local businesses to promote specific content, which could be shared directly from the “card carousel.”

Search Marketers 88

Search Marketers SEO Health Marketing 88

Hootsuite

JUNE 23, 2020

A branded hashtag is simply a tag that you create to promote your own brand or campaign. Amazon played with this kind of hashtag mistake to promote Top Gear. Burger King was guilty of this back in 2013, when they used the hashtag #WTFF to mean “What The French Fry.”. Create a branded hashtag. View this post on Instagram.

User-Generated 145

User-Generated PR Fashion Branding 145

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. How can we become more agile in terms of getting our content approved through management?

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. Ultimately, marketing agencies partner with a company to develop, manage, and execute its marketing strategy to achieve defined business goals.”. Difference #4: Analytics vs creativity.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. Adeline Knight , SEO Content Manager at Icons8 , suggests using a special size. See the example by Insider Intelligence; they’ve managed to get that balance. Image Source 5.

eCommerce 131

eCommerce Marketing Marketers Manufacturing 131

Sprout Social

NOVEMBER 23, 2016

If you’re managing several blogs, like at an agency, don’t forget about adding a personal touch. You can also do everything from scratch and schedule your updates using a social media management tool like Sprout Social. Just remember that regardless of who’s participating, this isn’t the time to be overly promotional.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Hootsuite

FEBRUARY 14, 2023

On Instagram, he makes videos with NBA players, hangs out with Snoop Dogg, and promotes Binance, Google Pixel, and Hugo Boss. Today, she’s a fitness influencer who promotes her own fitness plans, clothing, and health & wellness brand on her Instagram. View this post on Instagram A post shared by Khaby Lame (@khaby00) 2.

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122