Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013.

Education 143

Education Marketing Marketers Digital Marketing 143

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

OCTOBER 4, 2017

It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Not all companies have the resources to secure a team solely responsible for crisis management. This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Martech

APRIL 18, 2024

LLMs and the app ecosystem they support Back in the good old days, dozens of social media listening tools sprung up in hopes of helping marketers tackle the challenge of social media marketing. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today.

Price 135

Price User-Generated Education eBook 135

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. TheSoundOfMusicLive.

Analytics 109

Analytics User-Generated Social Media Marketing Promotion 109

Hootsuite

FEBRUARY 17, 2022

In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles.

User-Generated 129

User-Generated Retail Shoppers Shipping 129

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. 

Customer 123

Customer Communications Transform Social Media Marketing 123

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Don’t think of videos on social media as one-and-done.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Hootsuite

FEBRUARY 14, 2023

Huda Beauty Number of followers : 51.9M ( @hudabeauty brand account) + 2.6M ( @huda personal account) Genre : Beauty Where they got their start : YouTube Huda Kattan launched her beauty blog and YouTube channel in 2010, followed by her eponymous cosmetic line in 2013. You can try, but don’t be surprised if they never respond to your message!

Entertainment 121

Entertainment Fashion Influencer Marketing Energy 121

Hootsuite

OCTOBER 5, 2022

Order management. If you use an eCommerce platform like Shopify, automating order management is easy. There are a ton of order management apps that integrate directly into the platform. Your brand needs to stay active on social media to keep up. You can use a social media management tool like Hootsuite.

CRM 112

CRM User-Generated Transform Analytics 112

Duct Tape Marketing

DECEMBER 5, 2013

The above screenshot shows the group board results for the search “social media marketing.” The first step is to make sure you have a Pinterest share button enabled and included with your other social sharing buttons on your website and blog. Integrate Pinterest With Your Other Social Media Channels.

B2C 78

B2C Social Media Marketing Management Branding 78

Buffer Marketing

SEPTEMBER 28, 2023

Chenell, however, has managed to steer clear of what she calls the "shiny object syndrome," a distraction that many creators fall prey to. I've been in the online writing world since 2013. Finding focus in a distracting world With all the things fighting for our attention, staying focused can be hard.

Branding 123

Branding Place Management Social Media Marketing 123

SocialPilot

FEBRUARY 5, 2024

HireInfluence supports a brand with Influencer searches, Content strategy, Campaign management, etc. Collectively Established in 2013 in California, USA, Collectively is a well-known Twitter influencer marketing agency. Collectively is an agency that promises a brand with every solution for Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Like other social platforms, Facebook uses hashtags to categorize content. Use hashtags to keep groups organized If you manage a Facebook group or brand page, you’ll know that the feed can quickly get out of control.

User-Generated 98

User-Generated Law B2C Fashion 98

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 110

Transform Entertainment Whitepaper Communications 110

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 74

User-Generated Social Media Marketing Marketing Marketers 74

Hootsuite

JULY 28, 2022

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. Save time managing your social media presence with Hootsuite. A Creator’s Guide To Making Money in 2022 appeared first on Social Media Marketing & Management Dashboard.

Shipping 125

Shipping User-Generated Price Social Media Marketing 125

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Spiralytics

AUGUST 22, 2024

First Page Website: [link] Founded in: 2013 No. Trusted by over 100 companies, they provide dedicated professional teams tailored to each project, ensuring success across various marketing budgets. Impossible Marketing Website: [link] Founded in: 2012 No. Spiralytics Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”    We welcome business owners and social media managers as well as creators (though we do have a dedicated space for creators in our #creator-corner).

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Neil Patel

JUNE 5, 2014

Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. Throw video into the mix, and you’ve got a social media channel that is basically addicting. Visual content in social media is electric.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

OnPassive Marketing

JULY 10, 2022

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. As such, many professionals are using LinkedIn marketing automation software as well. LinkedIn marketing automation is a software program that automates the marketing process on LinkedIn.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Buffer Marketing

NOVEMBER 12, 2024

Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. PicJumbo PicJumbo  was created in 2013 with a host of images that regular stock photo sites had rejected due to “lack of quality.” 

User-Generated 108

User-Generated Place Social Media Marketing Branding 108

Neil Patel

FEBRUARY 16, 2021

Search Console also lets you manage some key aspects of how you appear in search results and manually submit sitemaps — I’ll cover all of this later on in this article. If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. But first, let’s get set up.

SEO 141

SEO Analytics User-Generated eCommerce 141

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Various psychological theories provide insights into how individuals experience and manage FOMO. This is where the role of marketing managers and specialists becomes vital.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. A note on CDP and Customer Data Management. What is CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Dana Nicole

JANUARY 27, 2021

For instance, a keyword like ‘ asset management ‘ has a ton of different meanings, ranging from proper disposal of electronics to the buying and selling of capital assets for shareholders. Social media marketing is a great tool (and often complements blogging). You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Lusha

JUNE 7, 2024

However, here are some key channels to consider: Content Marketing involves creating and sharing valuable content (blog posts, articles, videos, infographics, etc.) Social Media Marketing involves leveraging social media platforms to connect with your audience, share your message, and build relationships.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Manage your social media marketing strategy for every important platform using Hootsuite.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with.

Social Media Marketing 127

Social Media Marketing Education Copywriting Branding 127

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 145

Health Social Media Marketing Marketing Marketers 145

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 111

Millennials Thought Leadership Education Marketing 111

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

eBook 145

eBook User-Generated Inbound Marketing Advertisers 145

Hootsuite

OCTOBER 28, 2021

Snapchat is a visual social media platform where users can share fleeting pictures and videos. After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. What is Snapchat? And like Shakira’s hips, the Snapchat stats don’t lie.

Gen Z 145

Gen Z Millennials Place Promotion 145

Hootsuite

AUGUST 13, 2020

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. , big sporting events, holidays, or viral memes can all be great excuses for a post.

Analytics 145

Analytics Marketers Marketing Education 145