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The Definitive Guide to Online Reputation Management

Neil Patel

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird. Give your social media managers more agency. You’ve seen it time and time again.

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How marketers can stop fueling customer churn for good

Martech

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. ClassPass attracted “super users” — customers who took 20+ classes per month. While these users seemed ideal on the surface, they caused ClassPass to lose money because the company had to pay studios for each visit.

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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. for an undisclosed sum. The Australia-based Leonardo.AI

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Best Practices for Mobile SEO

Adobe Experience Cloud Blog

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results. In the U.S.

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This day in search marketing history: March 25

Search Engine Land

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.