Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JULY 9, 2015

In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%. Visual content shouldn’t just be seen as a fix-all bandage you can slap on any digital marketing campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example.

Marketing 78

Marketing Marketers Entertainment Traditional Marketing 78

Duct Tape Marketing

JANUARY 24, 2014

5. Market Research. He/she can also create and manage focus groups and conduct research about your competitors and your target market. 6. Now you know 10 marketing tasks you can delegate, so why not try it out? This way, you only spend time talking to true leads that are more likely to lead to a sale.

Logistics 78

Logistics Marketing Marketers Food 78

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? In fact, the music industry is growing at a healthy rate and has been every year since 2013. Create Interactive Content to Improve Music Marketing. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Actually, the reality is very different.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Neil Patel

APRIL 12, 2021

In 2013, they updated their algorithm to include a “pomegranate” update, which penalized sites that displayed user experience pitfalls with spammy ads and low-quality content. Be sure to conduct Chinese-specific market research before listing on Baidu to ensure you won’t violate censorship laws. Optimize for Mobile. Baidu has 1.1

SEO 103

SEO Law Advertising Advertisers 103

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. George posts about content marketing, customer psychology, social media marketing, and more. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

MARCH 31, 2021

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. Presumably, you’re a little hazy yourself, or you wouldn’t be reading this article.

Advertising 103

Advertising Advertisers User-Generated Place 103

SocialPilot

MARCH 12, 2024

Key Takeaways : Create a personalized audience experience Interactive integrated marketing campaigns are the future of marketing Employ real use cases wherever possible 9. The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. In fact, social media’s influence runs deeper than customer engagement.

Transform 111

Transform Entertainment Whitepaper Communications 111

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Have you done your target market research ? A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Check out #64 in our long list of Instagram hacks.

User-Generated 112

User-Generated PR Law Shipping 112

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. Industry Trends Template To stay ahead of the competition, you need the latest industry insights.

Non-Profit 113

Non-Profit Marketing Plan Transform Communications 113

Lusha

JUNE 7, 2024

Here are some common pitfalls to watch out for: Poor Market Research: Failing to thoroughly research your target market and competition can lead to misguided assumptions and ineffective strategies. This means doing thorough market research and competitive analysis.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. It’s such a cool, cool journey. [00:05:00]

CMO 70

CMO Energy User-Generated Thought Leadership 70

Unbounce

JANUARY 11, 2025

Studying demand levels and price sensitivities in your market. Evaluating the value of those differentiators based on market research and client testimonials. Research, deliberation, performance, evaluation. In 2013, they changed prices on nearly 80 million products. Identifying your competitive differentiators.

Price 52

Price Retail User-Generated Law 52

Unbounce

JANUARY 11, 2025

Studying demand levels and price sensitivities in your market. Evaluating the value of those differentiators based on market research and client testimonials. Research, deliberation, performance, evaluation. In 2013, they changed prices on nearly 80 million products. Identifying your competitive differentiators.

Price 52

Price Retail User-Generated Law 52

Hubspot Marketing

JULY 26, 2022

The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

JUNE 1, 2017

Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” we’ve rounded up some of the marketing and sales roles most likely to be replaced by robots, bots, and AI in the next few years. 8) Market Research Analysts. Likelihood: 61%. 9) Advertising Salespeople.

Telemarketing 145

Telemarketing PR Market Research Management 145

Search Engine Land

JANUARY 15, 2023

2014: Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17% year-over-year and 13% over Q3 2013. 2013: The non-brand ROI for Google was 22% higher than that for Bing. Vizu Seeking To ‘Democratize’ Market Research. Users had to be logged into Chrome.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Hubspot Marketing

OCTOBER 11, 2024

Research Once you’ve developed and selected a product idea or two, the next step is to conduct more in-depth research to flesh out those ideas. Google Glass went on and off the market various times from 2013 to 2023, when the product was finally scrapped for good.

Product 106

Product Manufacturing User-Generated Entertainment 106