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How to Calculate Your Total Addressable Market (TAM)

Lusha

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Hubspot Marketing

Marketing Plan Template The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That's why marketing plans need great presentation design. This will reinforce the logic of your ideas while adding more visual interest.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. Download these email marketing planning templates to keep yourself organized throughout the year. ).

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

Research Once you’ve developed and selected a product idea or two, the next step is to conduct more in-depth research to flesh out those ideas. Commercialization The final stage of your new product development process is commercialization, where you introduce your products to market.

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