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Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketingplans to making important investments.
It relates to visibility and connection with users, as it is only possible to promote brand positioning if the marketsegment and potential customers are properly understood and get the answers they want in their searches. Organically, this leads to a privileged position in its marketsegment. appeared first on Blog.
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