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You’ve decided to open up newmarkets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called marketsegmentation. Good for New Products/Markets : This is particularly helpful when entering newmarkets or launching new products with limited market data.
With today’s analytics programs available on both Google and most social media platforms, you can even identify newmarketsegments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Repurpose Your Best-Performing Content.
It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? ” Let’s say, you want to expand into a newmarketsegment. What’s the ROI? How do I make it pay? Can I sell? What’s the ROI? Can I sell?
It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? ” Let’s say, you want to expand into a newmarketsegment. What’s the ROI? How do I make it pay? Can I sell? What’s the ROI? Can I sell?
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