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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Expand your team to handle the larger content workload.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Newsletter subscriptions. Engagement.