Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! So, What is a Token Anyways?

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Adobe Experience Cloud Blog

OCTOBER 2, 2017

So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. Email marketing is evolving and I’d like to be part of that transformation.

Transform 134

Transform Email Marketing Thought Leadership B2C 134

Duct Tape Marketing

JUNE 5, 2014

According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users of marketing automation platforms. Sounds good, right? It gets better.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Hubspot Marketing

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. times more time , to be exact.

Marketing Automation Platform 144

Marketing Automation Platform SEO User-Generated Analytics 144

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Tiecas

MARCH 21, 2024

Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic. Develop KPIs that demonstrate marketing’s direct impact on revenue and customer acquisition cost.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is CDP? The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Lusha

JUNE 7, 2024

Lusha’s API also allows for seamless integration with existing CRM and marketing automation platforms, further enhancing the efficiency and effectiveness of GTM efforts. Measuring and Optimizing Your GTM Strategy: The Data-Driven Approach Launching your product or service is just the beginning of your GTM journey.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform CRM Manufacturing B2C 115

Use Insider

JANUARY 3, 2025

CleverTap pros: Behavioral analytics tools, ease of use , and customer support CleverTap is a customer engagement and retention platform that helps businesses deliver data-driven experiences across different channels. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52