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Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketingautomation made it into the top 50.
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketingautomation made it into the top 50.
Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation.
Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Modern Marketing'
Author: Amy Palmer The night our team put the final touches on our 2013Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! MarketingAutomation'
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”
Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.
So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and MarketingAutomationPlatform to handle your marketing data is the first, most basic step.
That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automatedmarketing programs. Email marketing is evolving and I’d like to be part of that transformation.
At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data. Predictive: Not new, but very hot.
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