Remove 2013 Remove Marketing Automation Platform Remove Thought Leadership
article thumbnail

The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

article thumbnail

The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation.

article thumbnail

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Modern Marketing'

Customer 134
article thumbnail

How to Simplify Your Complex Event Programs Using Marketing Automation

Adobe Experience Cloud Blog

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! Marketing Automation'

article thumbnail

The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”

article thumbnail

Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.