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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? Accountability is tough on B2B Marketing organizations. And I understand this is hard.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? Accountability is tough on B2B Marketing organizations. And I understand this is hard.

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7 Most Popular Blog Posts of 2013

Duct Tape Marketing

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. Marketing Strategy Vision blog posts Content Marketing'

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4 Differences Between Creative and Marketing Agencies

Neil Patel

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Marketing strategies have also played a significant role in perpetuating FOMO. What are some tools to enhance FOMO in marketing strategies?

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5 Key Takeaways From Content Marketing World 2012

Adobe Experience Cloud Blog

Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few. Only 36% of Businesses Believe That Their Content Marketing is Effective. . Here are my key takeaways from the event: 1.