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Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. HR as the marketer for the employer brand.

Transform 110
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4 Differences Between Creative and Marketing Agencies

Neil Patel

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

Insiders

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns.

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How to Create the Happily Ever After with a Genuine Business Referral

Duct Tape Marketing

How to Create the Happily Ever After with a Genuine Business Referral written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Lisa at PA Promotions – Enjoy! photo credit: flickr.

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How to Create a Total Content System

Duct Tape Marketing

Marketing podcast with John Jantsch. As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. My editorial themes for 2013: January – Referral Marketing. PR Pitches – We use our themes to promote stories and pitches to the media.

eBook 78
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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Newsjacking.

eBook 134