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Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketingplans to making important investments.
Category Most of the directories on this list work for any industry or targetmarket. Having a presence where potential customers might find you is critical to any local marketingplan. Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness.
A GTM strategy goes beyond a mere marketingplan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.
As you’re coming up with ideas that will help you solve customer needs, it’s important to have a robust understanding of your targetmarket and the pain points they have that you want to solve. But how do you get to know your targetmarket and its pain points?
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