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How to Calculate Your Total Addressable Market (TAM)

Lusha

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

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60 Best Online Local Business Directories & Listing Sites

Hubspot Marketing

Category Most of the directories on this list work for any industry or target market. Having a presence where potential customers might find you is critical to any local marketing plan. Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

As you’re coming up with ideas that will help you solve customer needs, it’s important to have a robust understanding of your target market and the pain points they have that you want to solve. But how do you get to know your target market and its pain points?

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