Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? Accountability is tough on B2B Marketing organizations. And I understand this is hard.

Marketing Strategy 100

Marketing Strategy Inbound Marketing Fashion Marketers 100

Businesses Grow

MARCH 10, 2025

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 78

SEO PR Education Food 78

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing?

Marketing Strategy 105

Marketing Strategy Inbound Marketing Traditional Marketing Marketers 105

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.

CMO 80

CMO B2C Marketers Marketing 80

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content Marketing' We hope this helps.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketers 111

Hubspot Marketing

SEPTEMBER 23, 2024

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. What's the purpose of your story? Dawn Dish Soap - “The Big Picture” I told you I'd revisit this example!

Food 113

Food Energy Health Place 113

Adobe Experience Cloud Blog

MARCH 25, 2013

So how can you use Vine as part of your content marketing strategy? Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013. Vogue.fr (@VogueParis) March 4, 2013. v/bdBtYx7bIJJ.

Content Marketing 134

Content Marketing Fashion Entertainment Marketers 134

Sachs Marketing Group

DECEMBER 20, 2022

If you have ever seen a Vine , or remember Vine’s heyday in 2012 and 2013, TikTok is very much filling that exact void – short clips, improvisational or skit comedy, funny trends, and a big focus on creative personalities and a creator-driven ecosystem. .

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

Customer 96

Customer Marketers Marketing CMO 96

Hubspot Marketing

JUNE 13, 2018

You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Buffer’s Content Marketing Strategy Template. Forbes’ Marketing Plan Template. Pricing & Positioning Strategy.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Patterns definitely emerged: 86% of the most effective content marketers have someone who oversees the content marketing strategy (versus 46% of least effective companies). On average, the most effective companies used 15 content marketing tactics (versus an average of 10 used by least effective companies).

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. It shouldn’t be.

Email Marketing 98

Email Marketing Promotion Retail User-Generated 98

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013.

Management 145

Management Food Communications SEO 145

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I remember reading a great post about hiring a journalist for your content marketing strategy. I agree 100%.

Content Marketing 134

Content Marketing SEO Marketing Strategy Customer 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. According to the most recent Charitable Giving Report, there was a 13.5%

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013.

Price 143

Price Fashion User-Generated Thought Leadership 143

Marketing Insider Group

JANUARY 2, 2015

Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). Content Marketing Institute ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. What do you think of Fitbit’s email marketing strategy? How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Fantastic!”.

Transform 134

Transform Law Thought Leadership Health 134

Search Engine Land

FEBRUARY 11, 2023

” Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End 2013: The company said that as of December 2012, mobile devices accounted for 23.4% Bing Ads Updates Pro Accreditation Training; Exam Is Now Free 2013: Among the changes, Bing transitioned the training segments from video based to text based content.

Search Marketers 85

Search Marketers SEO Retail Marketers 85

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. Methodology: Content Marketing Technology Startups Considered. CrunchBase.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketers Marketing Analytics 136

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Another way to ensure that your content marketing strategy stays true to your brand is to standardize your brand voice. Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Standardize your brand voice.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m.

Gen Z 128

Gen Z Transform Marketers Marketing 128

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Video Marketing 145

Video Marketing Place Product Branding 145

Businesses Grow

FEBRUARY 20, 2023

Fuel for the content engine Your investment in a consistent stream of text-based content can be leveraged in many ways to support a content marketing strategy. And four years later, in 2013, I wrote the all-time bestselling book on blogging. I’ve even incorporated blog reader comments into my book.

Gen Z 145

Gen Z Health Entertainment Education 145

Marketing Insider Group

AUGUST 6, 2015

Historically this has been in order to penalize marketers who have attempted to outsmart the formula with spammy, black-hat techniques, but more recent updates have been to simply return better results for quality content. For example, if you search “content marketing” in Google, related searches include: Content marketing example.

SEO 110

SEO Finance Content Marketing Place 110

Marketing Insider Group

MARCH 9, 2020

Start with a Content Marketing Audit. Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. Let’s say that during your audit, you discover a post you wrote back in 2013. Outsource production and automate distribution to boost your ROI.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Search Engine Land

JANUARY 9, 2023

2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. 2014: More than a billion queries were performed on the search engine during 2013. 2013: 28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance by George Michie.

Search Marketers 81

Search Marketers Transform SEO Marketers 81

Marketing Insider Group

JULY 31, 2018

of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. The post 4 Ways Small Businesses Can Take on Behemoths and Win appeared first on Marketing Insider Group. Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% Why am I telling you this?

Marketing 86

Marketing Marketers Marketing Strategy 86

Duct Tape Marketing

JUNE 5, 2014

Marketing automation can save you time and money while converting more leads by simply utilizing the programs you already have in place. *(The The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Search Engine Land

MARCH 5, 2023

Google Demotes The Pirate Bay UK Search Ranking 2013: Google was demoting the rank of the search result for the phrase [Pirate Bay], the well-known BitTorrent tracker, on the UK version of Google. Yahoo Rolling Out Indoor Maps (via Nokia) 2014: Improved maps were part of Yahoo CEO Marissa Mayer’s overall effort to boost search usage.

Search Marketers 74

Search Marketers SEO User-Generated Marketers 74

Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. The practice was then introduced to Instagram in 2014.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Marketing Insider Group

MAY 27, 2020

In fact, I haven’t changed my mind much over the years since I first spoke about this topic at the Content Marketing Institute back in 2013. With this kind of content marketing strategy , you’ll soon bump up your production to a whole new level. That’s because I’ve studied the data. Quantity matters.

Entertainment 145

Entertainment Content Marketing Customer Journey Customer 145