Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% While instinct has its place, it can lead to inconsistent results.

CMO 80

CMO B2C Marketing Marketers 80

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are completely related.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Sachs Marketing Group

DECEMBER 20, 2022

If you have ever seen a Vine , or remember Vine’s heyday in 2012 and 2013, TikTok is very much filling that exact void – short clips, improvisational or skit comedy, funny trends, and a big focus on creative personalities and a creator-driven ecosystem. . However, don’t be discouraged if your content hasn’t found its place yet.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013.

Management 145

Management Food Communications SEO 145

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon.

Video Marketing 145

Video Marketing Place Product Branding 145

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m.

Gen Z 128

Gen Z Transform Marketing Marketers 128

Hubspot Marketing

OCTOBER 25, 2024

Free Business Listings How I Chose the Best Online Directories Best Online Directories for Local Businesses Best Business Listing Sites Benefits of Listing Your Business in Local Directories Before You List Your Site When you list your business in these directories, you build citations, a critical part of a local marketing strategy.

Real Estate 84

Real Estate SEO User-Generated Advertising 84

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Think about it: a beacon the size of a stamp can be placed practically anywhere — like a retail store wall, inside a car on an auto lot, or in the entryway of your local coffee shop — and used for virtually anything. They Are Secure.

Energy 145

Energy Manufacturing Retail User-Generated 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Standardize your brand voice.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? These numbers were nearly impossible track down in one place so we did a little math.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Marketing Insider Group

AUGUST 6, 2015

Historically this has been in order to penalize marketers who have attempted to outsmart the formula with spammy, black-hat techniques, but more recent updates have been to simply return better results for quality content. The race you swim can be 800 meters long, but the difference between first and second place can be fractions of a second.

SEO 110

SEO Finance Content Marketing Place 110

Duct Tape Marketing

JUNE 5, 2014

Despite marketing automation’s capacity to generate increased revenue and attribute that revenue to your marketing team’s efforts, many people seem to overlook one key fact: in order for marketing automation to be successful, you have to have something to automate.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Nowadays a lot of that conversation is taking place online. A successful social marketing strategy should be integrated with your business goals and target audience.

User-Generated 109

User-Generated Food Place Marketing Strategy 109

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. As HubSpot produces more content, the blog pages increase and the structure becomes more complex because there's no uniform linking in place. Example Topic Feature: Content Marketing. Content Marketing Strategy.

SEO 139

SEO Inbound Marketing Content Marketing Place 139

Sprout Social

NOVEMBER 23, 2016

Memes rely heavily on humor, so before you start using them in your content strategy, make sure that humor aligns with your brand’s tone and messaging. Otherwise it can feel out-of-place or come across as trying too hard. For local businesses, location is a huge component of your marketing strategy. Congrats @Playstation.

Energy 111

Energy Entertainment Branding Social Media Marketing 111

Hubspot Marketing

MARCH 30, 2022

Therefore, intuitively placed information, visually accentuated links, and straightforward navigation are just a few best practices today's websites should adhere to. Today, over two decades after the publication of the first website, web design has firmly established itself as an irreplaceable component of every good marketing strategy.

SEO 134

SEO Place Marketing Strategy Product 134

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical. Take a look!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Search Engine Land

MARCH 5, 2023

As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues 2014: Google was sending out notices of the duplicate place listings conflict via email to those impacted.

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. Women on Pinterest power buying decisions. As of 2019, 79.5% households.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that marketers should not be promoting an asset, but seeking a conversation. 85% stated they wanted a vendor with knowledge of their industry.

Transform 110

Transform Marketing Marketers Education 110

Duct Tape Marketing

JULY 2, 2015

Research conducted by Ogilvy & Mather shows that changes to Facebook’s algorithm have reduced the average exposure of unpaid posts from 12% in October of 2013 to around 6% in February 2015. In fact, Facebook has been slashing organic reach for years. Going forward, brands that want placement will have to pay for it. Small Business.

Retail 78

Retail Email Marketing Place SEO 78

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. The wonderful thing about change is that it’s disruptive.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. On every place we publish, whether it is B2B or B2C. Content marketing was moving into a new phase, and it wasn’t going to be easy. And so it goes. On Instagram. On Tik Tok.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. This is why your social media strategy is so important.

Transform 111

Transform Entertainment Whitepaper Communications 111

Neil Patel

APRIL 30, 2021

What does that mean for your marketing strategy? Spoiler alert: It might actually be better for your PPC strategy in the long run!). Firefox stopped using cookies in 2013 , and Microsoft made “Do Not Track” their default setting the same year. What does this mean for your paid marketing strategy?

Law 116

Law User-Generated Advertising Advertisers 116

Duct Tape Marketing

AUGUST 2, 2015

7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. Page Title. Meta Description. Green light means go!

SEO 78

SEO Place Management Marketing Strategy 78

Hubspot Marketing

DECEMBER 13, 2023

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. Best of all, understanding how to use Facebook’s search means you can optimize your content on Facebook to be more easily found by your ideal audience, which can be a valuable Facebook marketing strategy. Let’s dive in.

COS 106

COS Inbound Marketing Marketing Marketers 106

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. With a website or blog, you have a place to direct your social followers as you gain them. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

APRIL 30, 2020

And for The New York Times, the most-read piece it published online during 2013 was a dialect map. One of the best advantages of data visualization is its versatility, allowing you to repurpose it in different formats for various aspects of your business–from social media to content marketing. Easily repurposed.

Marketing 133

Marketing Marketers Communications Analytics 133

Hootsuite

FEBRUARY 14, 2023

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. View this post on Instagram A post shared by Our Place (@ourplace) This post announcing the Our Place x Selena Gomez collection has over 51,000 likes.

Entertainment 121

Entertainment Fashion Influencer Marketing Energy 121

Content Marketing Institute

AUGUST 24, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Rock one platform first.

Entertainment 92

Entertainment Thought Leadership CMO Marketing 92

Duct Tape Marketing

APRIL 25, 2014

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.

Outbound Marketing 78

Outbound Marketing Inbound Marketing Finance Marketing 78

Spiralytics

JANUARY 16, 2023

As you can see from these statistics, today’s marketing industry relies more on influencers’ power, influence, and reach than in years past. The current marketing landscape has steadily evolved over the past decade. Once viewed as niche celebrities, influencers or content creators are now playing a significant role in modern marketing.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Lusha

JUNE 7, 2024

We’ll explore key components of a GTM strategy, provide step-by-step guidance, and showcase real-world examples of companies that have mastered the art of GTM. It’s a roadmap that guides every aspect of the launch, from identifying your target audience to determining the most effective marketing and sales channels.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Duct Tape Marketing

MAY 28, 2015

conversion on smartphones in 2013 vs. 2.2% Kenneth Cole and Charlotte Russe place user-generated content on their mobile sites to enhance the customer shopping experience. Mobile commerce still lags significantly behind desktop when it comes to e-commerce. Mobile conversion is generally terrible (0.6% conversion on desktop).

Customer 78

Customer User-Generated Influencer Marketing Analytics 78

Neil Patel

MARCH 15, 2021

There’s no crazy marketing strategy, it’s just clear messaging that hits on people’s (millennial’s) values. People enjoy humor, and there’s certainly a place for it when you target millennials through paid ads. Here are a few ads that nailed millennial marketing. It’s an easy way to show your brand’s personality.

Millennials 122

Millennials Advertising Advertisers Transform 122