Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

CXL

OCTOBER 31, 2022

In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience.

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85