Beyoncé —Game Changer, Brand Builder, Innovative Marketer
Adobe Experience Cloud Blog
JULY 11, 2017
With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. I’d love to hear what you think in the comments below.
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