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You’ve decided to open up newmarkets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.
Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on whitepaper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Michael posts great videos on skill-building.
Whitepaper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify newmarket segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Newsletter subscriptions. Engagement.
These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you. Editor's Note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.
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