Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We

Transform 113

Transform CMO Advertisers Advertising 113

The CMO Survey

FEBRUARY 21, 2020

of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6% increase since 2013. There is a looming concern that AI will replace the value that is now currently provided by human beings. reporting that this is occurring “not at all.”.

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CMO B2C Marketing Marketers 130

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World was founded by Social Media Examiner in 2013.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. Digital Transformation in 50 Soundbites,” Julie Dodd This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

Non-Profit 114

Non-Profit Marketing Plan Transform Communications 114

On24- CMO Confessions

MAY 6, 2021

The Forefront of Transformation. So in 2013, my company was acquired by PWC and we became PWC Digital. And look, there are a few companies out there that have absolutely mastered it, but you kind of have to look at the word “experience” as the same word as “innovation” and the same word as “transformation.”

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CMO Transform Retail New Technology 52

Duct Tape Marketing

JANUARY 2, 2018

For example, she says that supply chains are becoming more digitized and millennials will foster that change because of their facility with new tech. “Their ability to transform organizations’ slow processes into fast, effective business success will help manufacturing and supply chain grow for years to come,” she asserts.

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Millennials Manufacturing Transform Education 38

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. Cheetah Digital brings extension through CDPs, new technology and building a platform from scratch. Recently, I was on a client call during an RFP when we heard the news about the Cheetah Digital acquisition.

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Thought Leadership Email Marketing New Technology Transform 140