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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! billion smartphone users by the end of 2013, and that number is expected to double in the next three years. In the U.S.

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The Blog Post That Shocked the World

Businesses Grow

The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website.

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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.