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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Choose the right event technology.

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5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013

Adobe Experience Cloud Blog

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. So how do you promote a beer that is themed after 1920s prohibition? 1) Coca-Cola Sharing Can. Coca-Cola has really hit it out of the park recently with their campaigns.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 101
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How to Utilize the Power of Gmail’s Promotions Tab

Litmus

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 108
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The History of Social Media in 33 Key Moments

Hootsuite

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.