Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 145

SEO Shipping Retail User-Generated 145

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO 110

SEO Entertainment Marketers Marketing 110

Neil Patel

DECEMBER 15, 2020

When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. Low effort.

SEO 141

SEO Health User-Generated Place 141

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. There are lots of marketing options beyond Facebook ads and SEO but we’ve stayed in the familiar marketing trenches. There is a legacy infrastructure in place that keeps us less effective and boring.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Hubspot Marketing

OCTOBER 25, 2024

As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. Aside from improving your local SEO , these can also improve your rankings on search engines because the listings usually link back to your site. But what is a business listing, and what does it look like?

Real Estate 82

Real Estate SEO User-Generated Advertising 82

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2016: Why Grave Misconceptions About SEO Still Persist by Jayson DeMers.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 30, 2023

According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow.

SEO 23

SEO Whitepaper Analytics Place 23

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google testing new look for local inventory ads in place of local pack. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2013: Google axed 224 million bad ads in 2012.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. confession. I hate McDonalds breakfast.

Management 145

Management Food Communications SEO 145

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Rock Content

AUGUST 5, 2023

When it comes to SEO , there’s no such thing as too thorough. Using schema markup on a page gives you a powerful SEO boost on several levels. However, schema markup also powers Google’s Knowledge Graph —the information base that helps Google connect the dots between related subjects in the first place.

SEO 91

SEO User-Generated Place Marketing Strategy 91

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. At launch, Facebook Graph Search only included people, photos, places and interests. SEO For Facebook Graph Search? Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. I could find reference to doorway pages in Google’s rules as far back as June 2006 (although I think there may have been a rule in place a little before that): June 2006: Google Webmaster Guidelines prohibited doorway pages early on. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

MARCH 21, 2023

Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO 2021: Other topics discussed: Google My Business, Google Shopping, passage ranking and more. Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search. on mobile devices.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up? It was even keeping links from the tweet active in the snippet.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. But this was the first time Google went public with its document.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

FEBRUARY 13, 2023

The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals. ” Google Now Adds Movies, College Sports, Homescreen Widget 2013: Google Now added movie ratings from Rotten Tomatoes and movie passes from Fandango.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate SEO 126

Hubspot Marketing

MARCH 30, 2022

Flash is hardly ever used today and is deemed one of the biggest SEO sins of all time. Therefore, intuitively placed information, visually accentuated links, and straightforward navigation are just a few best practices today's websites should adhere to. saw the growth of SEO as a consideration.

SEO 134

SEO Place Marketing Strategy Product 134

Search Engine Land

JANUARY 2, 2023

2013: After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google, which came away largely unscathed from the process. SEOs must focus on intent research practices in 2020 by Frédéric Dubut. 2008: How SEO Has Evolved Over The Years by Jill Whalen.

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. 2013: Google offered phone support for businesses having issues with verifying their Google Maps listing. 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” URL network. Google Changes, Colorizes Favicon.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? Google Q4 2013 Earnings Report $16.86 of desktop, 17.3% versus 13.8%

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Hubspot Marketing

DECEMBER 14, 2016

Once you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion -- Ahrefs and BuzzSumo are great places to start with this. To help you get started, you should be thinking the following: The customer journey and the story you want to tell.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Search Engine Land

MARCH 5, 2023

How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed. Google Changes Car Insurance Links After SEOs Complain 2015: Google quickly changed its keyword-rich anchor text in a recent blog post to avoid controversy around link spam and link schemes. Moz on Domain Authority 2.0:

Search Marketers 74

Search Marketers SEO User-Generated Marketers 74

Duct Tape Marketing

JUNE 3, 2013

There was a time when SEO folks and site owners seemed more concerned about getting links than producing anything worth actually linking to and visiting. Links still matter, but the emphasis has been placed squarely on the quality and authority of links and not on numbers of links. Brian Solis (@briansolis) May 21, 2013.

eBook 78

eBook Non-Profit Fashion PR 78

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. So I’m really interested in kind of frontier, SEO and interesting things that are, um, kind of emerging as trends that we should be aware of. Alex Halliday: Yeah, a hundred percent.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Search Engine Land

NOVEMBER 15, 2022

The relationship between webmasters, SEOs, and Google is one of a partnership. SEOs don’t always have the best reputation. It’s also common to hear SEOs claiming that Google is against them, particularly when it rolls out major algorithm updates. E-A-T is pervasive throughout everything Google does.

SEO 97

SEO Communications Product Place 97

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92