Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with. They each have their time and place.

Social Media Marketing 124

Social Media Marketing Education Copywriting Branding 124

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content.

User-Generated 131

User-Generated Retail Shoppers Shipping 131

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” It’s always present,” said Twitter CEO Dick Costolo. million and Google’s were 42.2

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. To put that in perspective, that’s 25 whole days.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. If you are looking to take your marketing campaigns to the next level, try SocialPilot.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Adobe Experience Cloud Blog

OCTOBER 4, 2017

This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. As well as the above, we’d recommend creating a list of scenarios and the kinds of responses social media teams should use. Have Security Measures in Place. Once it’s out there, it’s out there forever.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. Now it’s your turn: Let me know what you think in the comments below.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Sprout Social

NOVEMBER 23, 2016

Otherwise it can feel out-of-place or come across as trying too hard. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013. Social media marketing is all about experimentation. Additionally, most memes have short lifespans so move quickly. Congrats @Playstation. From, #Xbox.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. 

Customer 121

Customer Communications Transform Social Media Marketing 121

Hootsuite

AUGUST 13, 2020

— Charmin (@Charmin) February 24, 2013. Hootsuite Inbox can help you manage all your comments and DMs in one place. Posting frequently—one to three times a day, ideally—is important to keep your content fresh and active in the social streams. Calculators for social ROI or engagement rate are helpful to consider, too.

Analytics 145

Analytics Marketing Marketers Education 145

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 93

User-Generated Social Media Marketing Marketing Marketers 93

Hootsuite

FEBRUARY 14, 2023

View this post on Instagram A post shared by Our Place (@ourplace) This post announcing the Our Place x Selena Gomez collection has over 51,000 likes. Get Started Do it better with Hootsuite , the all-in-one social media tool. Do they wear their pieces to events? Are they the face of an ad campaign?

Entertainment 123

Entertainment Fashion Influencer Marketing Energy 123

Hootsuite

OCTOBER 28, 2021

Snapchat is a visual social media platform where users can share fleeting pictures and videos. After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. You can even send place recommendations to your friend list.

Gen Z 145

Gen Z Millennials Place Promotion 145

Sprout Social

NOVEMBER 15, 2016

This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. For example: Newsletter sign-ups.

Transform 111

Transform Entertainment Whitepaper Communications 111

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Conversations don’t end on social media.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Rock Content

JANUARY 3, 2024

Inappropriate News-Jacking Part 2: Kenneth Cole Thanks to the viral, organic success of the timely Oreo Super Bowl Tweet in 2013, social media marketing teams are constantly looking for the next Oreo-style moment. Thank your market leader for establishing a market, and then promote what makes you different.

Marketing 97

Marketing Marketers Retail Promotion 97

Neil Patel

JUNE 5, 2014

For marketers, it’s indispensable. But when you approach social media as a marketing channel , things may get a bit confusing. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. Here’s why.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. does it all ❗❗ #cooking #nonstick #nontoxicpan ♬ original sound - Our Place Tanner Leatherstein is a great example of blending entertainment and education.

User-Generated 118

User-Generated Entertainment Shoppers Fashion 118

Buffer Marketing

SEPTEMBER 28, 2023

I've been in the online writing world since 2013. This balance between efficiency and quality is crucial in today's content-saturated market, where speed and substance are valued. With the right systems in place, you can streamline your process without compromising on quality.

Branding 121

Branding Place Management Social Media Marketing 121

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Like other social platforms, Facebook uses hashtags to categorize content. Schedule all your social posts and track their performance in one dashboard. Do Facebook hashtags matter? Here’s the short answer: Yes!

User-Generated 98

User-Generated Law B2C Fashion 98

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 117

Gen Z Branding Influencer Marketing Fashion 117

Duct Tape Marketing

OCTOBER 31, 2016

The good news is that image creation (just like content creation and social media marketing) can be learned. There’s proof for this: a 2013 study by MDG Advertising showed that content featuring compelling images averages 94 percent more total views than content without. Create images for my content? Need more guidance?

Entertainment 78

Entertainment Non-Profit Social Media Marketing Education 78

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. Comparing CDP with other marketing systems. What is CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Lusha

JUNE 7, 2024

However, here are some key channels to consider: Content Marketing involves creating and sharing valuable content (blog posts, articles, videos, infographics, etc.) Social Media Marketing involves leveraging social media platforms to connect with your audience, share your message, and build relationships.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hootsuite

APRIL 6, 2023

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. 2005 marked the apex of Myspace. Try it free today.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Hootsuite

AUGUST 24, 2022

It combines gaming, social media, and social commerce. Billing itself as the “ultimate virtual universe,” Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money. Games on Roblox are officially called “experiences” which fall into a variety of genres.

User-Generated 145

User-Generated Millennials Social Media Marketing Branding 145

Search Engine Land

FEBRUARY 12, 2023

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline 2017: Users could keep track of saved places and share lists with others via text, email and popular messaging apps. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 145

Health Social Media Marketing Marketing Marketers 145

Hootsuite

OCTOBER 5, 2022

Sales automation tools integrate with your customer service software to keep all the important details in one place. Founded in 2013, Calendly exploded during the pandemic. The post What is Sales Automation: A Guide to Boosting Your Revenue appeared first on Social Media Marketing & Management Dashboard.

CRM 117

CRM User-Generated Transform Analytics 117

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. Good things happen when brands get weird on social. Weird and quirky social media marketing tactics might seem a bit kitsch, but their business value definitely isn’t. R/GA (@RGA) February 19, 2021. Get Started. Try it for Free.

Management 143

Management Social Media Marketing Finance B2C 143

Neil Patel

FEBRUARY 16, 2021

These include things like quality inbound links, social signals (though not directly), and valid code on all your pages. None of that will matter if the spiders can’t tell the search engines your pages are there in the first place, meaning they won’t show up in search results. Not so good places to post?

SEO 141

SEO Analytics User-Generated eCommerce 141

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. Social media marketing is a great tool (and often complements blogging). You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. The event drew over 126.3 million viewers in 2024.

Health 109

Health Transform Fashion Gen Z 109

Sprout Social

OCTOBER 3, 2018

Now you’ve got to ensure that the entire campaign team adheres to the strategy you’re setting in place. Develop and implement a fully baked plan that outlines goals, social strategy and tactics before launching. Candidates have got to make sure they have a contingency plan in place for when accidents do occur.

Education 111

Education Non-Profit Transform User-Generated 111