Sprout Social

JANUARY 28, 2020

There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. What is Instagram advertising?

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. First-generation beacons were about the size of an apple. They must have Bluetooth enabled.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Note that on-platform checkout is currently only available to iOS and Android users based in the US.

User-Generated 129

User-Generated Retail Shoppers Shipping 129

Search Engine Land

JANUARY 17, 2023

Google testing new look for local inventory ads in place of local pack. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Bing Ads rolls out scheduling for ad extensions. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Unsure about your SEO strength?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

MAY 1, 2017

That is, until, a major life event takes place, like finding out that a baby is one the way. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. It was a game changer. That’s when routines are forced to change. The Example. 5) Spotify. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Encourage user-generated content.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? For information on the football teams, recipes and snacks.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement. Why is short-form video so popular?

User-Generated 120

User-Generated Entertainment Shoppers Fashion 120

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. A year ago, I was generating 1,088,251 visits a month from Google.

SEO 112

SEO User-Generated Advertisers Advertising 112

Search Engine Land

MARCH 5, 2023

Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. Official: Google Compare For Auto Insurance Launches 2015: Rolling out in California to start, Google was getting into the car insurance business with lead generation.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Adobe Experience Cloud Blog

JANUARY 8, 2015

People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. One quiz generated over $75,000 in revenue and 1,220 new customers.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Duct Tape Marketing

JUNE 5, 2014

Only recently, has this underutilized method of demand generation been brought to the forefront of public attention. According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% Sounds good, right? It gets better.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Marketing 78

Hubspot Marketing

APRIL 2, 2024

You embed something when you place a block of code — called an embed code — into the HTML editor of another website. Most social and multimedia websites have an option to generate an embed code right in each individual post. Let’s go over how you can generate an embed code for the top social sites. Generate the embed code.

User-Generated 98

User-Generated Place Management Customer 98

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate SEO 126

Hubspot Marketing

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. Do keep mobile users in mind.

User-Generated 145

User-Generated Fashion eBook Branding 145

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. When developing a content strategy, a good place to start is to look at past posts to see what has performed well and what types of content your followers are engaging with. But it’s not always a well-placed ad or vibrant image that invites travelers to click through.

User-Generated 109

User-Generated Food Place Marketing Strategy 109

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Buffer Marketing

NOVEMBER 12, 2024

AI image generator tools  are great for creating customized content, but tread carefully when using them commercially.  Copyright Office, AI-generated content isn't copyright-protected, but this doesn’t mean that copyrighted works haven’t been used to train the various AI models these tools use.  

User-Generated 108

User-Generated Place Social Media Marketing Branding 108

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. ” – Google. ChaCha Goes Mobile With TextChaCha.

Search Marketers 86

Search Marketers Marketing Marketers Advertising 86

Search Engine Land

JANUARY 29, 2023

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge. Google Q4 2013 Earnings Report $16.86 Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. Instead of fixating on algorithmic updates, SEO professionals should concentrate on what makes the web a better place.

SEO 106

SEO Health User-Generated Education 106

Hubspot Marketing

MAY 5, 2017

Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear.

Non-Profit 145

Non-Profit Thought Leadership User-Generated Communications 145

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Claude 2, a next-generation AI assistant based on Anthropic’s research.

PR 102

PR User-Generated Analytics Communications 102

Neil Patel

NOVEMBER 30, 2020

Thing is, that’s just not supported by the user data. billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Keep Your Facebook Cover Photo Simple.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Hubspot Marketing

OCTOBER 10, 2018

As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to users' real-world views. Users also had to be strapped into the system for it to work, making the experience pretty uncomfortable. You’re probably thinking, I guess I’ve used AR, but can we do a deeper dive?

Transform 145

Transform User-Generated Entertainment Retail 145

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Of Search Queries Impacted 2013: A new Panda refresh. Google Panda Update Version #24; 1.2%

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Duct Tape Marketing

MAY 28, 2015

With consumers spending more and more of their online time on mobile, brands are turning to content generated by their customers to improve the mobile shopping performance. Mobile conversion is generally terrible (0.6% conversion on smartphones in 2013 vs. 2.2% conversion on desktop). Difficulty in mobile app downloads.

Customer 78

Customer User-Generated Influencer Marketing Analytics 78

Search Engine Land

MARCH 5, 2023

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Read all about it in Google Webmaster Tools Finally Adds User Administration. Site owners could grant three types of access: Owner, Full or Restricted. Moz on Domain Authority 2.0:

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Neil Patel

DECEMBER 15, 2020

These features are important, especially considering the amount of unauthorized syndication that takes place with content today. The XML sitemap helps your website instantly gain indexation for dynamically-generated pages. Find a good place to save it, and click “Save.”. Most websites already have those three things in place.

SEO 141

SEO Health User-Generated Place 141

Neil Patel

NOVEMBER 4, 2020

This way, your Evernote account will remain a long-term clutter-free place to hang out. Being a more distracted medium, 40% of mobile users will abandon a page that takes longer than three seconds to load. It identifies elements that are leading to slow loading time and a poor mobile user experience. Page Analytics by Google.

SEO 145

SEO User-Generated PR Analytics 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. With a website or blog, you have a place to direct your social followers as you gain them. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Creating an EPK and sending it out to publications, bloggers, radio stations, playlist curators, venues, record labels, festivals, and more can make it easier to secure bookings and generate buzz around your act.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google patent describes how the Search Generative Experience works Bard Google tried to make it clear — Bard is not Search. Dig deeper.

SEO 117

SEO User-Generated Gen Z Analytics 117