Adobe Experience Cloud Blog

DECEMBER 17, 2013

Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). but it also allows you to purchase the music featured on the show. What a neat little purrrrrrk!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

PR 109

PR Marketing Marketers Entertainment 109

Content Marketing Institute

MARCH 2, 2018

In 2013, the TopRank Marketing community offered definitions. spoiler alert: it is), Mike Connell wrote about content as the great uniter between those disciplines: The truth is, there’s no arguing that marketing and PR are different, but ultimately their goals should align, and practices can converge under a common component: content.

PR 111

PR Content Marketing Video Marketing Marketing 111

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Make a plan of action for a security or PR crisis. Benefits of a social media policy. Prevent a security breach.

PR 112

PR Law Management Education 112

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. I thought augmented reality marketing might become a reality (boy was that wrong.) In 2014 , my marketing predictions were all about content, data and culture.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Hootsuite

AUGUST 18, 2021

the "blue" market, circa 2013. Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. created, nursed and sold over a dozen (now old school) parody accounts. it taught me a lot as a college freshman.

Education 142

Education Marketing Marketers Digital Marketing 142

Duct Tape Marketing

JUNE 3, 2013

How I Write and How I Decide What To Write via @ ducttape ducttapemarketing.com/blog/2013/05/2…. Brian Solis (@briansolis) May 21, 2013. Chris Brogan (@chrisbrogan) April 11, 2013. Here’s an example of this approach that produced multiple high quality links – How I Write and How I Decide What To Write. 2) Guest content.

eBook 78

eBook Non-Profit Fashion PR 78

Neil Patel

NOVEMBER 4, 2020

Instead of launching and using its own metrics, the bar shows the standard Alexa Rank, Page Rank (PR), and some other important SEO parameters. The results show varied info about SERP pages, including info on backlinks, whois info, PR, traffic info, number of pages indexed, domain age, and Alexa rank.

SEO 145

SEO User-Generated PR Analytics 145

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. You might also consider hiring a PR agent to generate media buzz or team up with a creative agency to strengthen your branding. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Conclusion.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Search Engine Land

AUGUST 11, 2023

Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013. His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. Figure 24 ).

SEO 95

SEO Analytics PR Search Marketers 95

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. said Daniel Frohnen, CMO of Sendoson.

CMO 145

CMO Marketing Marketers Health 145

SocialPilot

MARCH 12, 2024

Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases. The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

Automobile 98

Automobile Marketing Marketers Social Media Marketing 98

Duct Tape Marketing

JANUARY 3, 2013

My editorial themes for 2013: January – Referral Marketing. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. My business and model may be significantly different than yours, but examples always seem to help fill in the blanks for people.

eBook 77

eBook Marketing Mix PR Education 77

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath.

PR 56

PR B2C Fashion SEO 56

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. We also learned the power of PR and guest blogging. Many of the attendees came regularly, some attending dozens of times (looking at you, Kyle !). Enduring friendships have formed. We have hired people we met in that room. And we have been hired by people we met in that room. Yes, that’s Sean D.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. In 2013, however, a power outage in the middle of the match became the hot topic of conversation as most of the country was watching the game.

User-Generated 72

User-Generated Transform Promotion PR 72

Duct Tape Marketing

AUGUST 18, 2016

Oreo has received some praise in recent years for the mastery of its marketing messages, such as its quick thinking during the Super Bowl blackout in 2013. That automated response led to a lot of negative PR for the brand. But even a brand that has it together like Oreo can slip when it comes to automation. As Quickly as Possible.

PR 48

PR Price Place Branding 48

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. How Does the Internet Influence the Buyer’s Journey?

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Contently B2C

AUGUST 22, 2016

In 2013, the publication attracted 13.1 In the UK, Hepburn works with the PR team to find local bloggers, as well as British content agency, Sticky Content, part of the Press Association, that provides editorial and video content on a weekly basis. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local.

PR 52

PR Health Communications Branding 52

Lusha

JUNE 7, 2024

Public Relations (PR) involves securing media coverage and building relationships with journalists and influencers to increase brand awareness and credibility. Paid Advertising involves investing in paid advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads to reach a wider audience and generate leads.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hootsuite

JUNE 23, 2020

When the context is challenging, this can create a PR disaster for the brand. Burger King was guilty of this back in 2013, when they used the hashtag #WTFF to mean “What The French Fry.”. A post shared by #WTFF (@wtff2013) on Sep 24, 2013 at 6:32am PDT. View this post on Instagram. View this post on Instagram.

User-Generated 145

User-Generated PR Fashion Branding 145

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Search Engine Land

FEBRUARY 17, 2023

Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month. Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works 2013: One reason that Graph Search rolled out so slowly: privacy.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Hubspot Marketing

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Viral Best Practice: Have a PR Plan in Place. When these global brands go viral, it's not a huge surprise.

Branding 111

Branding PR Retail Education 111

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. View this post on Instagram.

User-Generated 111

User-Generated PR Law Shipping 111

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Hootsuite

FEBRUARY 24, 2021

Facebook reportedly offered $3 billion to acquire Snapchat in 2013. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. and Walmart Inc.,

Health 144

Health Social Media Marketing Marketing Marketers 144

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. Social Media Marketing World. March 1 – 3, San Diego, CA. MarketingProfs B2B Forum.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

JUNE 1, 2017

Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. 4) Public Relations Managers. Likelihood: 1.5%.

Telemarketing 145

Telemarketing PR Market Research Management 145

Sprout Social

OCTOBER 3, 2018

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. — Oreo Cookie (@Oreo) February 4, 2013. Develop a thoughtful strategy for success. So, you’ve established that campaigns are indeed like your very own brand platform. No problem.

Education 110

Education Non-Profit Transform User-Generated 110

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 2013: That time when Matt Cutts blog started ranking for [sreppleasers] in Google. Facebook Graph Search arrives.

Search Marketers 92

Search Marketers Health Marketing Marketers 92