Hootsuite

AUGUST 18, 2021

the "blue" market, circa 2013. Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. created, nursed and sold over a dozen (now old school) parody accounts. it taught me a lot as a college freshman.

Education 142

Education Marketing Marketers Digital Marketing 142

Duct Tape Marketing

JUNE 3, 2013

How I Write and How I Decide What To Write via @ ducttape ducttapemarketing.com/blog/2013/05/2…. Brian Solis (@briansolis) May 21, 2013. Chris Brogan (@chrisbrogan) April 11, 2013. 3) Promote an event. 2) Guest content. He linked to this post from his various profiles. Events are another great way to draw links.

eBook 78

eBook Non-Profit Fashion PR 78

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back. Connection and Communication with Employees.

CMO 145

CMO Marketing Marketers Health 145

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. Wine & Web circa 2013. These are content promotion channels (eventually we partially automated these using CoSchedule) but also a way to keep in touch with our network. We also learned the power of PR and guest blogging.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 98

Automobile Marketing Marketers Social Media Marketing 98

Search Engine Land

AUGUST 11, 2023

Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013. His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. Figure 24 ).

SEO 95

SEO Analytics PR Search Marketers 95

Duct Tape Marketing

JANUARY 3, 2013

My editorial themes for 2013: January – Referral Marketing. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. February – Coaching and Consulting. March – Sales and Lead Conversion. April – Online Integration. May – Writing.

eBook 77

eBook Marketing Mix PR Education 77

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. Does curated content or promotional material earn the most likes? What kind of content are they posting?

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 The video was set to the title song proudly sung in seven languages. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local.

PR 52

PR Health Communications Branding 52

Lusha

JUNE 7, 2024

A marketing strategy promotes your product or service to your target audience. Public Relations (PR) involves securing media coverage and building relationships with journalists and influencers to increase brand awareness and credibility. You need to understand the nuances between the two for effective planning and execution.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. 500 2013 list of fastest-growing media companies in the United States. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Hootsuite

JUNE 23, 2020

A branded hashtag is simply a tag that you create to promote your own brand or campaign. Amazon played with this kind of hashtag mistake to promote Top Gear. When the context is challenging, this can create a PR disaster for the brand. A post shared by #WTFF (@wtff2013) on Sep 24, 2013 at 6:32am PDT.

User-Generated 145

User-Generated PR Fashion Branding 145

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. View this post on Instagram.

User-Generated 111

User-Generated PR Law Shipping 111

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google. Link Building has Changed.

SEO 145

SEO User-Generated Analytics Health 145

Hubspot Marketing

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. I'm really hoping that's the key to my next promotion as well. Viral Best Practice: Have a PR Plan in Place.

Branding 111

Branding PR Retail Education 111

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. It’s just intimate enough to promote productive networking between attendees. Dreamforce.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

OCTOBER 3, 2018

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information. No problem.

Education 110

Education Non-Profit Transform User-Generated 110