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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

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How to Utilize the Power of Gmail’s Promotions Tab

Litmus

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

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This day in search marketing history: February 19

Search Engine Land

Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine 2013: Sergey Brin explained how a single failed fax allowed Google to be born. ” New Google Maps Comes Out Of Preview Today 2014: Overall, it was a more visually-compelling product than the old Maps with a wide array of enhanced features.

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This day in search marketing history: February 25

Search Engine Land

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

The price per email decreases with higher volumes. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. Write high-quality emails and promotions. Each server can have up to 255 dedicated IPs for sending out the emails. Provide one-click unsubscribe options.