Remove 2013 Remove Price Remove Promotion
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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 101
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How to Utilize the Power of Gmail’s Promotions Tab

Litmus

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

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How marketers can stop fueling customer churn for good

Martech

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. Within three years, their runaway marketing efforts and unsustainable business model forced them to raise prices, switch to a tiered pricing structure and eliminate their “unlimited” classes option.

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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot Marketing

When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Promotions Strategy.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

The price per email decreases with higher volumes. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. Write high-quality emails and promotions. Each server can have up to 255 dedicated IPs for sending out the emails. Provide one-click unsubscribe options.

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This day in search marketing history: February 25

Search Engine Land

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.